Essays and Research Papers on International Business

A 43 page paper. The integrated marketing communications process puts one single, unifying message in front of consumers. Any communication message from the company, whether it is a public relations spot or a full-fledged marketing campaign carries this one message. This paper begins with an introduction that comments on advertising and the hierarchy of effects. ...

A 5 page paper discussing whether consulting in telecommunications is more feasible now than in 1975. The world is indeed smaller, and the UK-based telecommunications consultant has choices of venue available now that never could have been open to him in 1975. China had not yet begun its experimentation with capitalism; the USSR and its satellite Eastern ...

An 11 page paper discussing options available to Global Communications, a company planning to offshore much of its customer service function. The company has come to understand that it is no longer effective in its industry operating as it has in the past. It has determined that it should divide its operations and ...

3 pages answering 3 questions about “translating” business behavior and communication from “American” to Chinese. The questions address nonverbal cues in conducting a meeting; what Chinese business people are likely to regard as acceptable behavior from a Westerner; and rewriting an email from an American manager to a group of employees newly transferred from ...

This 3-page paper discusses market entry and marketing communications in Turkey. Bibliography lists 4 sources.

A 12 page business-orientated discussion of non-verbal communications and what companies need to know when dealing with people overseas. Specifically examined are the cases of China, Indonesia, and Ghana. Bibliography lists approximately 15 sources.

A 5 page paper examining the wisdom of introducing a new communications device. The management of Reliance Communication, Ltd. needs to assess the wisdom of approving a budget for a new product. It has introduced several new products in recent years, but none has been commercially successful. The company needs to ensure ...

This 20 page paper considers the evidence that regulatory capture is present in the telecommunications industry in India. The paper has three hypothesis; he first is that the default scenario for any regulated, former monopoly, industry will be one that gravitated towards regulation capture. The second hypothesis is that regulatory capture was always more ...

This 16 page paper looks at the Mini Cooper operations of BMW in the UK and assesses different aspects of HRM policy and practice. The paper looks at issues such as motivation, job design and communication. The paper discusses both the underlying theories and the practices. The bibliography cites 12 sources.

A 22 page paper discussing options available to Global Communications, a company planning to offshore much of its customer service function. The company has come to understand that it is no longer effective in its industry operating as it has in the past. The company's markets and customers have changed, and with the ...

This 4-page paper discusses issues in global marketing communications such as language and culture. Bibliography lists 3 sources.

This 18 page paper examines the Knorr packet soups operation in Ireland in order to develop a new marketing communication strategy. The paper starts by examining the soup industry in Ireland and then looking more carefully at Knorr and the way that they compete. The target market is also considered. All of the information is ...

This is an 8 page paper discussing globalization and the affect the new digital media has had on the process. Examples using different companies and countries are included. Globalization is a term which was previously only used in regards to certain industries such as the oil or automotive industries and has since becomes widely used ...

A 9 page overview of the role of multinational enterprises in globalization. Relates how effective communication and use of technology have made this role possible. Bibliography lists 6 sources.

A 10 page paper discussing the expansion of a fictional British firm, Global Ventures PLC, into the US and China where it will offer wireless communication (cell phone) service. The paper includes examination of the wireless communications industry in each country; a PESTEL analysis; Hofstede's cultural dimensions; and Porter's barriers to entry analysis. ...

A 10 page paper. The scenario is an American-owned company in Taiwan where employees are mostly Chinese. The essay begins with an introduction to the scenario. The writer then explains and discusses the Chinese culture, including the concepts of concepts of Guanxi, Li and Mianzi, which underlie Chinese communication. These are compared to the Westerner's ...

This 4 page paper looks at the main drivers of globalization; economic drivers, communication and transportation, examining the ways in which they drive forward globalization individually and interdependently. The bibliography cites 3 sources.

This 5-page paper discusses communication challenges among the global workforce, and proposes a couple of solutions. Bibliography lists 5 sources.

This 7 page paper examines the UK company Homechoice which offers a home entertainment and communications package including on demand television and video, telephone services and broadband internet connection. The paper looks at what the company offers and considers how the operations strategy may be developed. The bibliography cites 4 sources.

This 11 page paper considers the different barriers that may exist for an international organisations to be able to communicate with employees and other stakeholders. The paper considers issues such as monochronic and polychromic cultures, non verbal communication, the use of language and the wider social environment. The bibliography cites 15 sources.

A 40 page paper assessing marketing activities at the world’s largest container shipper, Danish Maersk Sealand, which faces both challenges and opportunities for the future. This paper discusses strategy and marketing, and also assesses the company’s position within its industry. The ultimate purpose is to discuss current marketing communications and to make recommendations ...

A 3 page paper discussing the communication problems likely to be found in outsourcing the customer service function offshore. The specific site to which Acme Software would be outsourcing is India, which brings about its own set of problems. Bibliography lists 1 source.

This 5 page report discusses the multi-faceted corporation Ericsson. The Swedish manufacturer is the third largest producer of mobile phones in the world. Obviously, telecommunications is one of the most important and most competitive business sectors in the modern world. As a result, a company such as Ericsson is involved in a broad array of communications development programs ...

This 5 page paper considers the importance of developing an integrated marketing and communication campaign when undertaking a privatisation of a utility in a developing country, and how similar campaigns have been achieved. The bibliography cites 5 sources.

This 16 page paper demonstrates an in-depth PEST analysis to consider the political, economic, social and technological influences on industry; The case used is the mobile communications industry in Thailand, but the paper serves as a good framework for any PEST analysis that needs to be undertaken as it includes general descriptions and discussions ...