Essays and Research Papers on Consumer Behavior

This 5 page paper examines one article about spousal influence in the consumer decision making processes with a focus on subcultural variations. Gender and cultural differences are examined. The article is assessed and used as a springboard for further discussion. No additional sources cited.

This 3 page paper considers how advertising changed during the 1920’s and how this reflected class and gender changes. The paper gives examples of advertisements that demonstrate this. The bibliography cites 10 sources.

This 7 page paper looks at changes in Britain's supermarkets inclusive of strict government regulations and industry standards. Environmentally friendly products are discussed in light of the expansion of the British supermarket and its impact on the society and the economy. Bibliography lists 5 sources.

A 3 page paper discussing ways that an entrepreneur might approach conducting market research. Organizations devoted to conducting and selling such research exist of course, but their prices often are beyond the reach of entrepreneurs and the information contained in them is addressed to larger organizations. Government-generated information (local economic census, tax records) can provide insight in trends; ...

This is a 5 page paper that provides an overview of health care marketing. The need to look at both demographic and partnerships is emphasized. Bibliography lists 5 sources.

This 8 page paper considers the issues a western company may face if seeking to enter the Chinese market. The paper begins with an examination of general factors, such as economic, social and legal issues and then considers the industry factors. Industry factors indicate level of competition and the best way of entering the market. ...

This 4-page paper answers various questions as they pertain to marketing and health care. The questions include whether marketing is meant to deceive and parameters of marketing under HIPAA. Bibliography lists 2 sources.

This 4 page paper is a reflective paper considering the way in which health marketing takes place, focusing on the approaches and strategies adopted by pharmaceutical companies to support the sales of their drugs. The bibliography cites 3 sources.

A 10 page paper leading with an analysis of the health club industry and ending with excerpts of a sample business plan for a health club located in a city of 400,000 with a high-percentage population of professional and white-collar workers. Formerly only the realm of those seeking to improve their appearance, the health ...

A 5 page paper discussing the growth in demand for home health care services and the effects of the continuing labor shortage for such service. The paper reports on an interview with a local marketer of home health services and a visit to a facility within the community where information on home health service is available. The ...

A 3 page paper providing a situation analysis to be used in assessing the feasibility of adding a bariatric surgery center to an existing teaching hospital. Increasing numbers of hospitals have found that offering bariatric surgery benefits both the local area and the hospital. Bibliography lists 3 sources.

This 9 page paper examines the health and beauty industry in France from the perspective of a new entrant. The macro environment is considered, with influences such as economic, social, political and legal factors. Existing competitors are considered and an outline plan for products, target marketing and pricing strategy is presented. The bibliography cites 8 ...

A 10 page paper comparing home improvement retailers Lowe’s and Home Depot. Lowe’s is a much older company, but Home Depot overtook it in 1989 to lead the industry. Home Depot currently is grappling with lower sales, however, and at a time that Lowe’s has been working diligently on its image and its ...

This 7-page paper is an analysis of Canon, Inc. (as it pertains to copiers) and its competitive advantage. The paper includes a brief history, a competitive analysis of the market, and recommendations. Bibliography lists 2 sources.

This paper examines the diamond industry, its history, costs and processes of mining and production and marketing of the gemstones. The paper also discusses the role of De Beers in the overall development of the industry. Bibliography lists 7 sources

A 6 page paper discussing Motorola's history in China and its loss of wireless handset market share in the early 2000s. The paper recommends that the company focus on long-term profitability, in the form of working to increase market share now and then preserving the market share it is able to gain. In ...

A 5 page paper that begins with an overview of the history of instant coffee, who, when and where it was invented and first mass-produced. Some of the brand names are reported along with a description of some of the many different types of instant coffee. The decline in the U.S. market is addressed along ...

This 20-page paper discusses BT Group plc (British Telecommunications), its history and how it is using sales process to develop and retain a competitive advantage. Bibliography lists 12 sources.

This 5 page paper considers how the traditional British pub developed and how the theme pub has become more important. The writer gives a brief history that considers the role of the pub which explains the rise of the theme pub. The final part of the paper consider what the future may hold for theme ...

A 3 page book review that examines M.M. Manring's scholarly text Slave in a Box: the Strange Career of Aunt Jemima, which explores the history of this advertising icon and how its meaning has changed over the course of the last century. No additional sources cited.

This 7 page paper looks at how the mobile telephone market, focuses on the Middle East and the United Arab Emirates (UAE). The paper looks at the history of the two main competitors, Nokia and Ericsson and consider how Nokia has managed to gain the dominate position with its’ market focuses and marketing. The bibliography ...

This 3-page paper provides an overview, history and cultural analysis of Whole Foods Market. Bibliography lists 3 sources.

A 15 page research paper that examines the similarities and differences between direct-to-consumer (DTC) ads for prescription drugs in the US and public health education campaigns (PHECs) in Europe. The writer argues that the beneficial aspects of these marketing strategies are similar. Bibliography lists 15 sources.

This 8 page paper consider the ice cream market in Europe and consider how the three main competitors, Unilever, owner of Birds Eye Walls, Mars and Nestle all compete with each other. The bibliography cites 11 sources.

A 30 page paper extending the automotive market discussion in the 26-page paper of the same name. The paper discusses the euro's role in the pricing dilemmas that Europe's auto makers face, including the state of the product cycle in the auto industry. The increasing pressures of global competition in the auto industry ...