Essays and Research Papers on Consumer Behavior

This 6 page paper looks at the influences on the Asian fast food market in Australia, looking first at the macroenvironmental influences including political, economic, social and technological factors. The second part of the paper then looks at the industry environment giving a general market overview, consideration of the competitors and the channels of distribution ...

A 4 page paper that analyses how emotions are used in four liquor advertisements, three for beer and one for tequila. The analysis is based on an essay by McClintock. Bibliography lists 6 sources.

A 3 page paper. Personal Touch LLC offers customized and non-customized invitations, stationery, announcements, and invitations for any type of celebratory event. They have been in business for three years and they now want to bid on a federal contract and have found one that would be suitable. Bibliography lists 1 source.

A 7 page paper that discusses one of Dannon’s social responsibility events, their partnership with the National Breast Cancer Foundation. This essay discusses the campaign, the parent company, and how Dannon communicated this CSR event. It also comments on how publicizing CSR programs can backfire. Bibliography lists 7 sources. PGR704225.doc

This 4-page paper offers an analysis of an ad promoting Gillette's Venus Embrace razor for women. Bibliography lists 1 source.

This 6-page paper discusses how Southwest Airlines approaches marketing and some of the challenges it faces as it changes its orientation. Bibliography lists 3 sources.

An 8 page paper that provides a brief background on Coca-Cola and its products and discusses positioning, target market, packaging and its objectives, a discussion of a recent advertisement, and recommendations. Bibliography lists 10 sources.

This 7 page paper includes an Outline. The paper discusses how social media will provide changes in the way in which companies do business. Outline is included with paper. Bibliography lists 6 sources.

A 5 page paper that discusses one of Dannon’s social responsibility events, their partnership with the National Breast Cancer Foundation. This essay discusses the campaign, the parent company, and how Dannon communicated this CSR event. It also comments on how publicizing CSR programs can backfire. Bibliography lists 5 sources.

This is a 9 page paper that provides an overview of green businesses. Structure and marketing are examined. Bibliography lists 4 sources.

This 4-page paper discusses Harley-Davidson, brand equity and positioning. Bibliography lists 4 sources.

A 4 page essay that analyzes a Dior Rouge ad featuring Natalie Portman from their 2013/14 campaign. The writer discusses the message that the ad conveys. Bibliography lists 1 source.

This 3-page paper discusses targeted audience segments for Wonderbra, and messages for each segment. Bibliography lists 3 sources.

This is a 3 page paper that provides an overview of sales promotions. The WonderBra is upheld as an example of choosing the appropriate sales promotion strategy for the product. Bibliography lists 4 sources.

This 4-page paper discusses whether Sony executives relied on market research to market its PlayStation game console. Bibliography lists 3 sources.

This 10 page paper looks at the argument that the dominance of a few western products in different markets is reducing levels of cultural diversity. The writer looks at the way in which this may be seen as occurring, with an example of global brand beer to illustrate the points raised. The paper then ...

This 3-page paper discusses how product placement in movies and movie scripts is a form of targeted accidental exposure to consumers. Bibliography lists 2 sources.

This 3 page paper examines humor as used in persuasion. Theories are discussed. Bibliography lists 3 sources.

An 8 page paper that discusses five issues related to social media marketing: the reasons it is becoming popular; the advantages and disadvantages; how social media is helping Pepsi; two business using social media effectively; and the impact of social media over the next decade. Bibliography lists 6 sources.

This 3 page paper explains why operations and marketing are two important parts of any business, as well as why they should work in unison. Bibliography lists 2 sources.

This is a 5 page paper that provides an overview of Amazon.com's marketing mix. The realities of overseas marketing are touched upon. Bibliography lists 4 sources.

This 3 page paper looks at the way in which there is a perceived gap between academic research and the practice of marketing. The author argues that despite a gap are being present, it is one that is made up more perceptions and created social constructs rather than a reality in terms of separation ...

This 3-page paper focuses on three questions concerning businesses and e-commerce. Bibliography lists 4 sources.

This 18-page paper discusses iPhone's competitive advantage, position in the market and advertising philosophy. Bibliography lists 25 sources.

This 4 page paper looks at some of the approaches and tools used in the teaching of marketing. The commonalities and differences with other subject areas is discussed. The paper ends with a recommendation of a strategy to improve the teaching of marketing. The bibliography cites 3 sources.