Essays and Research Papers on Consumer Behavior

This 6 page paper examines this well known brand and how events in 2011 prompted it to change course. Bibliography lists 7 sources.

This 9 page paper looks at the concept of marketing on the internet, looking at how it takes place the advantages and disadvantages and how it differs from traditional marketing. The second part of the paper then looks at the process of making a purchase and draws a flow diagram, to illustrate the purchase. The ...

This 21 page paper considers a Malaysian cosmetics company that wants to expand into another Asian market. The paper identifies China as a viable destination, justifying the choice and considering the impact that the environment may have on the way expansion plans are developed. The paper then outlines a marketing plan, including identification of the ...

This 4-page paper discusses the concepts of negative word of mouth marketing and viral marketing. Bibliography lists 5 sources.

This 5-page paper focuses on the security, ethical, legal and financial considerations Kudler Fine Foods must deal with in setting up an e-commerce loyalty program. Bibliography lists 2 sources.

This 5-page paper discusses potential marketing strategies for McBride Financial Services. Bibliography lists 4 sources.

This 7-page paper discusses the motivation and decision-making processes behind buying luxury brands in general and a Porsche in particular. Bibliography lists 5 sources.

This 21 page paper looks at the value of group buying sites such as Groupon and LivingSocial from the perspective of the merchants that offer the deals. The paper outlines the keys to success and identities the challenges as well as the potential advantages and disadvantages. The aim of the paper is to determine whether ...

This 3 page paper considers the argument that firms need to gather local knowledge as consumer needs may be the same in all markets, but their wants are likely to differ. The potential reasons behind the development of different wants are examined and an example of a firm that had to adapt to different ...

This 8-page paper focuses on external environments and internal operations for Target Corp. and Wal-Mart Stores Inc. Bibliography lists 3 sources.

This 4-page paper discusses methods of selling office furniture to the German market. Bibliography lists 4 sources.

This 3 page paper looks at some of the challenges that we faced by an organization is seeking to implement key account management (KAM) to identify and the cost of a key customers. The paper discusses some of the issues, and the way they customers may be identified, the best way to service customers and ...

A 5 page research paper that evaluates the competitive advantage of Duke Urgent Care South, using a criteria establish by Professor Joe Urbany of the University of Notre Dame's Mendoza College of Business. Bibliography lists 6 sources.

This 15-page paper compares differences in marketing strategies between Nike and Adidas. Bibliography lists 5 sources.

This 19 page paper looks at the issues and challenges of global marketing strategies. The paper includes consideration of the internationalization process, the choice of a standardized or a localized strategy and media issues. The paper looks at a wide range of theories that can be applied to nay industry but pays particular attention to ...

This 17 page paper is written in two parts. The first part looks at the concept of a marketing orientation which may be adopted by companies, and using the example of three organizations; BA, Starcomm and the nonprofit making British Council, the way in which a marketing orientation can be adopted is discussed, along with ...

This 4-page paper discusses relationship marketing in a banking context. Bibliography lists 4 sources.

This 4 page paper considers some of the generational cohorts, or life experiences, that have impacted on generation Y, and considers the influence that this has in the marketplace. The United Arab Emirates market paid particular attention. The bibliography cites 4 sources.

This 17 page paper looks at the difficulties faced by many portable stadiums in the UK, and uses the principles of marketing and the marketing mix in order to identify ways in which ticket sales may be increased. Marketing theory is considered in line with practices that some football clubs have adopted. The bibliography cites ...

This 18 page paper looks at the way in which a consumer’s purchase decision is made. The paper is written in two parts, the first section looks at the value and application of the information search and experiential paradigms, and how they may be of value to a marketing manager in determining and supporting marketing ...

This 3-page paper provides a discussion about Apple Inc.'s logo. Bibliography lists 1 source.

This 6-page paper discusses the difficulty of pricing as part of the marketing mix. Bibliography lists 3 sources.

This 5 page paper addresses 3 specific aspects of the media, which focus on how investigative journalism has changed in recent years from an objective perspective to one that focuses on the opinions and perspectives of the broadcaster. Bibliography lists 9 sources.

This 6-page paper discusses Honda Motor Corp. and branding. Bibliography lists 4 sources.

This 22-page paper presents a marketing plan and situational analysis for the Twisted Juice product line in Egypt. Bibliography lists 7 sources.