Essays and Research Papers on Consumer Behavior

This 15-page paper discusses eBay's strategy, and how information systems tie into that strategy. Bibliography lists 3 sources.

A 7 page paper discussing this bank's strategy for the future. Bank of New York Company is one of those banks that have given rise to the image of the highly-conservative, wealth-building banker. Highly profitable, the bank is the leader in ADR and actively seeks out those emerging affluent who are likely to become wealthy in ...

A 7 page paper focusing on Enterprise Rent-A-Car in Hackensack, NJ. The purpose here is to assess the environment local to Hackensack, NJ. The paper recommends that Hackensack Enterprise enhances profitability through low-cost promotion within the local community. Bibliography lists 11 sources.

A 3 page paper reviewing and criticizing this article appearing in the book, "The business of consumption." The paper concludes that individual less developed countries, rather than Western marketers, should decide what is valuable in their cultures and that marketers need to abide by those cultural decisions. Bibliography lists 2 sources.

A 6 page paper discussing competitive advantage for the purpose of defining the role of resources in building it. The example is Quaker's sale of Snapple for one-third of the price it paid, and Cadbury Schweppes's ability to achieve the number three position in its industry after buying it. Bibliography lists 7 sources

A 3 page paper that discusses Nike's marketing mix in terms of the 4Ps. The writer comments on Nike's use of the 4Ps and the need to adapt quickly as trends appear in the marketplace. Bibliography lists 4 sources.

This 4-page paper examines marketing and pricing strategies used for the two-wheel Segway. Bibliography list 4 sources.

This 7 page paper looks at a recent consumption trend, increased demand and consumption of fair trade products. The way the patterns is emerging, influences in the trend and the way it is used by retailers, as well as the limitations in the trend are all discussed. The bibliography cites 14 sources.

This 3-page paper discusses the advantages of international expansion through joint ventures. Bibliography lists 2 sources.

This 5-page paper compares Coca-Cola and PepsiCo's usage of the Internet as part of their marketing strategies. Bibliography lists 5 sources.

A 7 page paper. This paper begins with an explanation and discussion of the marketing mix, the 4Ps. The paper then discusses the marketing mix for Tylenol and includes comments about the challenge when Tylenol was laced with cyanide. Bibliography lists 7 sources.

This 7-page paper discusses potential marketing of the Amazon Kindle DX. The paper discusses marketing the device to students. Bibliography lists 5 sources.

A 3 page paper providing a general, brief discussion of customer metrics. The paper provides a definition and examples, linking each to the case of Delta Airlines. Bibliography lists 3 sources.

This 6 page paper looks at 10 sins and 10 commandments of marketing briefly discussing each and given an example for each.

This 3 page paper examines an article about marketing in China. The paper focuses on the study conducted by authors. Bibliography lists 3 sources.

A 3 page paper discussing what a women's retail apparel company will need to know for setting prices in another city. The bottom line is that the company will need to assess the local market and match market needs with the needs of the company. Studying the area and its population provides the ...

This 6-page paper examines Kudler Fine Foods, potential marketing ideas and how information technology can help. Bibliography lists 6 sources.

This 5-page paper discusses whether the marketing mix of product, pricing, promotion and placement can work in an international context. Bibliography lists 3 sources.

A 4 page paper that begins with a short historical background of this company which is now owned by Dunkin’ Brands. The rest of the paper discusses some of their marketing strategies. Bibliography lists 5 sources.

This is a 6 page paper that provides an overview of effective marketing strategies. The role of such strategies is explored. Bibliography lists 0 sources.

This 42-page paper is a combination research paper/business plan for starting up the Hotel Anatolia in Istanbul, Turkey. Bibliography lists 10 sources.

This 4 page paper looks at the extent to which archetypal images from myth and fairytale are used in advertising in order to create images that appeal to the needs of consumers. The paper is presented in a practical manner looking at a number of sample advertisements. The bibliography cites 5 sources.

This 6-page paper discusses marketing research and its benefits to Kudler Fine Foods. Bibliography lists 5 sources.

This 6-page paper focuses on how consumer behavior is influenced by national culture. Bibliography lists 6 sources.

This 10 page paper looks at the case of a distribution company located in Southern California but wishes to undertake international expansion. The paper presents China as a potentially lucrative destination, examines the market will, identifies marketing objectives, suggests a strategy and proposes an action plan. The bibliography cites 7 sources.