Essays and Research Papers on Consumer Behavior

This 6 page paper looks at the practice of segmenting a market, considering how it is done and the benefits that this may achieve. The potential difficulties that segmenting can bring, in terms of limiting market choices appeal. Real life examples are used to illustrate the points raised. The bibliography cites 7 sources.

This 7-page paper examines marketing strategies that can be used by Lionsgate Entertainment to reach its target market for genres such as horror, teen comedy and action. Bibliography lists 5 sources.

This 10 page paper examines the difference between customer satisfaction and customer loyalty. This is achieved by reviewing Jill Griffins book ' Customer Loyalty : How To Earn It And How To Keep It', and comparing this with contemporary theories. The advantages and economic implications are considered in conjunction with the way loyal customers may ...

A 4 page research paper that discusses Internet marketing and what factors influence customer in making the decision to purchase. Bibliography lists 4 sources.

This 8-page paper discusses the idea that the marketing mix consists of variables that can be manipulated for competitive advantage. Bibliography lists 7 sources.

This 3-page paper analyzes decision-making processes when it comes to pricing strategies of a food distribution company. Bibliography lists 2 sources.

A 3 page paper that begins by explaining that this company has a number of 'target markets' and reports the amount and proportion of revenue the company spends on marketing and advertising. The writer reports some of Nike's alternative and innovative marketing tactics. The writer reports that even Nike is reducing its expenses in this ...

This 3-page paper discusses the fact that brands don't last forever. Brands survive only because their companies are willing to adapt them. Bibliography lists 5 sources.

The 3 page paper looks at five different categories of marketing medium which could be utilized by iPod, looking at both television advertising billboard advertising, as well as personal selling, public relations and promotions, outlining strengths and weaknesses of each approach. The bibliography cites 3 sources.

This 7 page paper looks at the benefits that firms gain from branding strategies, how they fit in with corporate strategies and considers the argument that the principle aim of branding is to enable the firm to charge a higher price than for a non branded item or service. The bibliography cites 14 sources.

This 10-page paper discusses the 7 Ps as it pertains to marketing a beauty spa. Bibliography lists 15 sources.

This 4-page paper covers the importance of beverages in food operations for boosting the bottom line and helping sales. Bibliography lists 3 sources.

This 5-page paper explains pricing strategies used by Hewlett-Packard. Bibliography lists 4 sources.

This 4-page paper focuses on a proposed marketing plan for the fictitious Pink Taxi Company. Bibliography lists 4 sources.

This 6 page paper is a marketing plan for a new type of craft beer to be marketed in the Atlanta region of the United States. The paper outlines the product and the issues faced by the company, considers the target market, positioning, pricing and breakeven point before suggesting to marketing strategies. The bibliography cites ...

This 3 page paper considers the concept of customer centric marketing, defines what it is a looks at the arguments that companies will have to increasingly move towards this model of marketing as customers increase their use of information technology and gain more knowledge of the marketplace. The bibliography cites 7 sources.

A 10 page paper which considers the use of technology in security systems, and how effective these methods are in comparison to research into offender motivation and the causes of crime. Bibliography lists 11 sources.

This 3-page paper analyzes three different types of software geared toward market information gathering and intelligence. Bibliography lists 3 sources.

A 13 page paper answering four questions about marketing at HSBC. The paper discusses marketing audit; planning and strategy; marketing plan; and ethical issues. Bibliography lists 9 sources.

This 3-page paper provides an overview about Southwest Airlines, its CEO, its marketing campaigns and why it is so successful. Bibliography lists 4 sources.

This 13-page paper is a marketing plan for a fictitious dog park. Bibliography lists 11 sources.

This 3-page paper introduces public relations examples for a cigarette company attempting to combat negative publicity. Bibliography lists 4 sources.

This 4 page paper identifies 3 different marketing ideas for large organizations. One marketing idea is presented for McDonalds, Starbucks and an Electricity supply company. The ideas are outlined, justified and risks discussed. The bibliography cites 3 sources.

This 16-page paper is an example of a marketing plan for the fictitious Georgia Dog Ranch. Bibliography lists 7 sources.

This 14 page paper looks at why and how firms may pursue an international marketing strategy, considering the motivations and the approaches and strategies which may be adopted which are discussed with the use of examples. The bibliography cites 17 sources.