Essays and Research Papers on Consumer Behavior

A 15 page paper categorizing and assessing data gained from interviews with five women who reviewed five different print ads, each of which featured a woman in varying situations. GQ ads promoted Evan Williams whiskey and Dolce & Gabbana; Cosmopolitan ads promoted Armani Exchange, Juicy Couture and Jergens Shea Butter Moisturizer and Cream. ...

This 13-page paper provides a marketing and quality overview of California Pizza Kitchen. Bibliography lists 12 sources.

This 7-page paper is a discussion about the extended marketing mix and the 7Ps. Bibliography lists 7 sources.

This 3-page paper discusses Proctor & Gamble's vertical integration, how it will impact its distribution channels, and whether it will be successful. Bibliography lists 4 sources.

This 3 page paper considers the advantages and disadvantages that are associated with using lifestyle categories to segment target markets with a focus on firms operating in the international environment, looking at how and why it may be useful as well as at the constants. The bibliography cites 3 sources.

This 6-page paper discusses positioning in marketing, and how the marketing mix can assist in this endeavor. Bibliography lists 1 source.

A 3 page paper discussing the focus of a promotion offering cash back on credit card purchases made with a Piggy Bank credit card. Choices are to offer incentives at traditional retailers or limit the incentives to online sales. The paper recommends choosing traditional retail because its growth is slower and more predictable, ...

This 5-page paper discusses Dell Inc., and how it made its niche in the market through a direct-to-consumer model. Bibliography lists 5 sources.

For a company to maximize its revenue it is important that it can allocate its' marketing resources in an effective manner. This 3 page paper looks at the reasons why a misallocation may take place using the case of Samsung as an example to illustrate the way this misallocation can take place. The bibliography cites ...

A 4 page paper examining the current marketing environment for the Corvette and suggesting future marketing plans. The paper provides a PEST analysis and suggests that of the marketing mix, GM focus solely on the product. Corvette fans will provide their own promotion, and price and place are of little issue for the ...

This 18 page paper is written in four parts. The first part looks at the use of a marketing audit, discussing what it is, why it is useful and how it may be of value to a bank such as HSBC. The second part of the paper considers why it is important that firms ...

This 13-page paper discusses market segmentation and its importance to marketing planning. Bibliography lists 10 sources.

A 5 page paper providing a marketing plan for Mercedes' Smart car as it finally comes to the US. The Smart car is a tiny, high-gas mileage vehicle most suitable for city use, promising fuel efficiency as well as safety despite its size. The car has no direct competitors at present but will ...

This 3 page paper uses F. Robert Dwyer’s book on business marketing as a starting point for a discussion of customer retention and maximization, and why they are important. Bibliography lists 2 sources.

A 12 page paper. MobileActive operates within Australia's mobile services industry, in a niche that offers no subscriber services or hardware, but specializes in entertainment specific to the mobile handset. The company achieved completion of its infrastructure needs in 2007 and significantly increased profitability. MobileActive appears to be well positioned to advance ...

A 3 page paper assessing Australia's automobile market in 2008. The purpose is to report to the marketing director of Mercedes Benz on recent trends. Leading companies currently are Toyota, GM Holden and Ford; Mitsubishi is exiting the country as Lexus is greatly increasing its presence. Bibliography lists 13 sources.

This 8-page paper covers the steps to building a successful public relations campaign. Bibliography lists 4 sources.

This 3 page paper analyzes and article about marketing, and gives a reaction to it. Bibliography lists 2 sources.

This 4-page paper provides an marketing plan overview for the fictitious McBride Financial Services company, which provides low-cost loans. Bibliography lists 3 sources.

A 7 page paper. This is an analysis of a company's promotion, pricing and distribution strategies. The name used for the company is a pseudonym but it is a real company. It a number laser instruments for surgery, hair removal, etc. The writer is very critical of the company's actions and makes strong recommendations ...

This 9-page paper discusses the theories behind public relations, and how small and medium enterprises are using PR to help grow their businesses. Bibliography lists 15 sources.

This 4-page paper provides an analysis about Ethel's Chocolate Lounges. Bibliography lists 1 source.

This 3 page paper looks at why and how market research is important for a firm. Using the example of Verizon the first part of the paper looks at the concept and value of market research to the firm, the second part of the paper considers the forms of market research that Verizon may be ...

This 7 page paper looks at the value of marketing operations and considers the way that the practice of marketing operations will help a company remain competitive in the way the details of products or services. The concept of marketing operations along with some the ways in which it is practiced is discussed. The bibliography ...

Trust is an ethical consideration for companies wishing to market to consumers in the hopes of building future trust and value added income. Without a commitment to consistency and dependability, companies . . . . Bibliography lists 4 sources for this 3 page essay.