Essays and Research Papers on Consumer Behavior

This 4 page paper examines the consumer's relationships with brands. This paper argues that consumers do in fact have relationships with brands. Brand marketing is discussed. Bibliography lists 4 sources.

The ability to sell any product or services is likely to be reliant on the marketing. For marketing to be effective marketers need to understand the motivation behind a purchase. This 9 page paper looks at the motivation behind the purchase of cosmetic surgery using feminist models and the desire for empowerment as a ...

This 4 page paper (3 pages of text and 4 PowerPoint slides) look at how and why the Starbucks website is effective at gaining and then retaining the interest of visitors to it's' internet site. The bibliography cites 3 sources.

4 pages in length. Diversity is a critical component to any company's continued success; without the benefit of change, organizations cannot expect to remain competitive within their own industries. However, there is a fine line between reinventing an already popular product within acceptable consumer boundaries and completely altering the product so it is ...

This 3-page paper focuses on ethics and society when it comes to marketing. Bibliography lists 1 source.

This 6-page paper provides some insights on how to market scissors to hair stylists. The paper also touches on business-to-business marketing. Bibliography lists 2 sources.

This 24-page paper provides an thorough overview of the automaker industry in general and Porsche AG in particular. Bibliography lists 5 sources.

This 3 page paper looks at the issues which need to be considered when marketing a commodity. Using coffee as an example the paper uses the 4 P's of product, price, placement and promotion to discuss the approaches which can and should be used when marketing any commodity. The bibliography cites 3 sources.

This 4 page paper discusses the way in which Johnson & Johnson responded to the Tylenol poisoning crisis in 1982. Bibliography lists 3 sources.

This 5-page paper discusses the best ways to market a high-end restaurant in Nassau County, NY. Bibliography lists 2 sources.

This 14-page paper is an example of a marketing plan to market a fictitious drink-driving game. Bibliography lists 15 sources.

This 5-page paper examines market research and how it can be more effective. Bibliography lists 2 sources.

This 4-page paper discusses the marketing mix, the 4Ps, and how McDonald's Corp. uses the marketing mix. Bibliography lists 3 sources.

This 7-page paper focuses on the consumer decision-making process and outcome as it pertains to a fictitious brand of ice cream.

This 10-page paper is a sample of a marketing plan for a voice-over-Internet protocol called Magic Jack. Bibliography lists 1 source.

This 3-page paper outlines how cultural and external pressures influence a consumer's buying decision. Bibliography lists 3 sources.

A 3 page paper. Branding is crucial for success. This paper discusses brand resonance, what it is and the steps in the pyramid. Bibliography lists 2 sources.

This 3 page paper looks at the way in which packaging of products developed into a marketing tool, examining this from an historical context and assessing the way it has and is still changing in the 21st century. Examples are used to illustrate the points raised. The bibliography cites 3 sources.

This 10 page paper answers 4 questions on international marketing. The first question identifies and discusses the four phases of international marketing. The second question identifies and discusses the main drivers international trade and marketing. The third question defined some economic concepts important international marketing, including the current account and balance of payments. The last ...

This 16-page paper presents a marketing program for LEGO Group. Bibliography lists 8 sources.

This 7-page paper provides background for a marketing plan for Croc shoes. Bibliography lists 4 sources.

This 3-page paper discusses steps necessary to encourage entrepreneurs to fill out surveys. Bibliography lists 2 sources.

This 3-page paper discusses interview inconsistency error and how to avoid/correct it. Bibliography lists 1 source.

A 3 page paper. The writer provides statistical data reflecting the growth of e-commerce in terms of sales. The data for the most recent holiday season are provided. The paper also identifies Online shopper demographics. Strengths and weaknesses of e-tailing are reported. The writer also comments on the growth of Online shopping in India. ...

This 16 page paper answers 6 questions set by the student. The first part of the paper looks at the way consumers make their purchase decisions, looking at generic models of decision making and the different stages involved. The questions move on to the way marketers may use different concepts to impact on the decision ...