Essays and Research Papers on Consumer Behavior

This 4 page paper presents three product perception maps for Apple products. The products examined are the iMac, the iPod and iTunes. Each are discussed and placed on a two dimension grid which assess the most important perceptions to the customer when making the purchase decision. The bibliography cites 5 sources.

This 3-page paper provides an explanation of the airline industry and CRM. Bibliography lists 6 sources.

An 8 page paper answering questions about Super Bacteria and Brand Man video cases and printed summaries; retail store critique; and advertising critique using two TV commercials (Quilted Northern and Little Debbie). No sources listed.

A 5 page paper that begins by reminding the reader of a couple of serious mistakes this company made in the past. The writer discusses current marketing strategies of Coke and discusses what they need to do for a stronger marketing campaign. Bibliography lists 6 sources.

This 4-page paper discusses McDonald's Corp., its target market and products. By examining a product matrix, the paper clarifies these issues and their importance to the corporation. Bibliography lists 2 sources.

Thsi 4-page paper answers questions about the strategic planning process and the decision-making process and how both are necessary when it comes to marketing and brand identity.

This 5-page paper describes customers service activites and corporate culture of United Airlines and Southwest Airlines. Bibliography lists 4 sources.

This 10 page paper considers the way that a hospital will develop a marketing strategy to market its services. The paper considers the way that marketing theory will be used to help identify and develop a plan, what marketing elements the plan should include and how the plan should be linked to the overall business ...

This 9 page paper looks at the service characteristics needed by a travel agent and examines the trends within the travel industry. The writer looks at issues such as the changing role of the travel agent, increase consumer empowerment, the role and importance of the internet and general trends and preferences. The bibliography cites 10 ...

This 3 page paper looks at why packaging is so important in marketing terms, issues such as customer perception and image are considered and ethical and environmental concerns regarding packaging. The bibliography cites 2 sources.

A 3 page assessment of Kmart’s current retail status and suggestions for improvement. Bibliography lists 3 sources.

This 6-page paper provides an overview of the integrated marketing mix, while offering suggestions for marketing a brand of consumer soap. Bibliography lists 3 sources.

This 4-page paper offers an overview on McDonald's marketing mix (including its new packaging and annual Monopoly Game promotion), as well as the competitive advantage it offers. Bibliography lists 3 sources.

A 3 page paper describing the anticipated life cycle of an innovative shoe product. Movement through the product life cycle is predictable and can be assessed with measurement of units sold or revenues. Knowledge of the point that the product occupies at any given time on the curve of the life cycle informs ...

A 5 page paper that begins by explaining factors in the external environment that can impact domestic and global marketing. Dell is used as an example. Also discussed are how technology impacts marketing and evidence of Dell's social responsibility.

This 5 page paper looks at the concept of consumption, what it is, how it occurs and why it is the foundation of the modern economy. The paper discusses different manifestations of consumptions, including physical needs and psychological aspects and the way consumers can send a message along with influences on the way consumers make ...

This 3 page paper discusses the way in which global marketing may influence sales of a product within a small town market. The benefits of a single standardized strategy is discusses along with the potential benefits of a strategy customized to local markets and the need way a global brand may need to compete with ...

This 3-page paper provides information about promotion and sales programs, as well as an analysis about the tutorial in question. Bibliography lists 3 sources.

A 4 page paper assessing the statement, "A low per capita income will render the market useless" for the international hospitality industry. The paper uses Belize as its example, and concludes that here is no justification for rejecting a destination solely on the basis of present per capita income. Rather, tourism development can ...

This 3 page paper looks at both pricing and non-pricing strategies. The coffee market and burger wars are each referenced. Bibliography lists 3 sources.

This 7-page paper focues on the marketing of consumer soap. Under discussion are aspects such as Maslow's needs hierarchy, target markets and demographic characteristics. Bibliography lists 5 sources.

A 21 page paper developing a marketing strategy for international operations to produce PET flake to be used in manufacturing activities. Recommendation is to develop a joint venture in South Korea to produce PET flake to be used in manufacturing in a variety of Asian countries. The paper includes Porter's five forces and ...

This 3-page paper examines a blog developed by Southwest Airlines and determines its effectiveness as a marketing tool.

This 6 page paper discusses what a hypothetical company might do to increase its presence and solve some of the other problems of an island nation. The paper suggests ways to use critical thinking and decision making in this process. Bibliography lists 4 sources.

A 5 page overview of the impact advertising can have on American youth. This paper presents a causal relationship between advertising and the evolution of ebonics. Bibliography lists 5 sources.