Essays and Research Papers on Consumer Behavior

A 4 page paper assessing the structure and functionality of the main website of OfficeMax. The paper describes features and usefulness of the site. It also discusses supply chain and ethical issues. Bibliography lists 4 sources.

This 7 page paper looks at the way in which customer services requirements vary between different industries and product types. Using the examples of a refrigeration company making single units to order, a lawnmower manufacturer with a range of twenty products and a mass manufacturer of food products the paper discusses the different customer service ...

A 5 page paper discussing business-to-business marketing concepts as they apply to international recycling. Establishing and maintaining international recycling markets involves the same attention to marketing principles as does selling any other product or providing any other service on an international scale. Raw materials are required for any production process; the greatest difference ...

A 4 page paper providing an overview for a PR campaign to assist in successfully moving the NFL football team the San Francisco 49ers out of San Francisco. The team seeks to move 45 minutes south to Santa Barbara. Bibliography lists 4 sources.

A 4 page paper providing a section of a larger marketing plan for a fitness center. This portion contains four sections: Marketing Strategies, The Marketing Mix, Implementation Plan and Evaluation and Assessment Methods. Bibliography lists 3 sources.

This 3 page paper examines each level of Maslow's hierarchy of needs with regard to market segmentation and product placement. Bibliography lists 7 sources.

A 6 page paper primarily focusing on relationship marketing and then relating that to the global wine industry with emphasis on New World winemakers, including those in Australia. Internationally, sales of premium wines are increasing while sales of jug wines have plummeted. This constitutes favorable change for producers of premium wines, but only ...

A 3 page paper reviewing 2 articles. The customer retention article addresses the banking industry; the other is a 1998 assessment of nine types of myopia common to health care. Each has lessons for a wide range of industries, including the message that retaining a customer is far less costly than attracting and ...

This 19 page paper examines Google and competitors, with attention to email programs. Five questions are answered. MSN Hotmail, Yahoo Mail and Gmail are compared and contrasted. Research is provided to support the assumptions. Bibliography lists 7 sources.

A 4 page paper discussing the need for superlative service for customers, whether those customers are internal or external. The paper provides a discussion and a script for one external and one internal customer. Bibliography lists 4 sources.

This 10 page paper analyses ten colour advertisements that have appeared in magazines. The paper considers the position of the ad, the target market characteristics and lifestyle traits, the aim of the ad and whether this advertisement would be suitable to run in a different culture. The bibliography cites 10 sources.

This 5 page paper examines definitions of marketing and explores the marketing concept. Three examples are provided. Johnson & Johnson and Harley David son are highlighted as companies that used successful marketing schemes. Bibliography lists 5 sources.

An 8 page action plan for introducing a new massage oil in UAE's largest city. The company envisions establishing and benefiting from a niche market for Elemis Massage Oil, one in which customers are loyal to the product and actively ask retailers to provide it for them. The company seeks to be well ...

A 3 page paper providing several definitions of public relations, including the dictionary; the Public Relations Society of America (PRSA); a marketer; and an individual. Public relations associated not with product sales but with the promotion of an individual, organization or cause still uses the same techniques. Bibliography lists 3 sources.

A 7 page paper discussing conditions at Russia's leading domestic ice cream producer, Ice-Fili, as of 2002. Russian ice cream is unique in that it is much higher in fat and contains less sugar than Western ice cream, and by 2002 Ice-Fili was facing significant competition from Western companies including Baskin-Robbins, Ben & Jerry's, ...

This 11 page paper looks at the way in which the marketing of services has impacted on marketing as a whole and how organization use the lessons and models created and enhanced by marketing of services or intangible goods for the marketing of other goods. The bibliography cites 10 sources.

A 4 page paper reviewing three articles of studies featuring Erik Erikson's theory of psychosocial development in the individual. Even though Erikson did not formulate his theory on the basis of scientific investigation, those coming after him with a desire to establish an empirical basis for either accepting or rejecting Erikson's theory of psychosocial ...

An 18 page paper addressing marketing considerations for a Cisco wireless router. The paper provides a market analysis; company analysis; value proposition; and marketing strategies. Includes an outline and executive summary. Bibliography lists 11 sources.

An 8 page paper presenting a marketing plan for a new leisure product. The Sun Disk is a platform for a lawn chair which provides a solid base for the chair but also provides a remote control so that the chair's occupant can adjust the chair's orientation without the need to rise from the ...

Disney is a global media company; this 10 page paper looks at the strategy of Disney Corp., focusing on media and marketing issues. The paper looks at how the company has communicated in the past, the current strategy, the impact of technology and the actions and reaction of competitors. The paper ends with some future ...

A 9 page overview of the development of MasterCard’s innovative advertising campaign. This paper details the research that went into designing the campaign. Bibliography lists 3 sources.

A 5 page analysis of this ad by Acclaim Enterprises, Inc. This paper emphasizes the direct marketing approach. No additional sources are listed.

This 6 page paper examines the developments and use of technology by Colgate Palmolive in the toothpaste market in the United States. This is placed in the context of the larger toothpaste and oral hygiene market looking at distribution and general market trends. The bibliography cites 6 sources.

This 12 page paper answers 6 questions concern the marketing of high tech products and services. The first considers how customers may migrate to a new product assessing a new disc printer as an example new product. The second question looks at the sale of the ‘know how’ or the ‘proof of concept’ what they ...

A 3 page paper discussing issues associated with gaining insight into preferences of customers of a retail bank. There are a number of means of gaining information about customers and how they behave, which indicates what they want. A more direct approach is to ask customers what they want. This can be ...