Essays and Research Papers on Consumer Behavior

This is a 4 page paper which examines the funding challenges for non-profits in todays economy. The bibliography has 3 sources.

This 4 page paper reviews a chapter of a book on marketing constantly work, summarising the contents, considering the relevant to marketing constants and looking at what has been omitted. The bibliography cites 6 sources.

A 5 page paper answering two discussion questions about strategy and three about marketing. Questions address organizational characteristics; what constitutes the "best" alternative; the implications of over- or underestimating demand for a new product; and which among marketing, sales, production, procurement, R&D and finance is most important during new product development. Bibliography lists ...

This 40 page paper provides an overview of a five chapter study of globalization and its role in the modern consumer culture. Bibliography lists 25 sources.

This 30 page paper provides an overview of a study of globalization and the impacts of global connectedness. Bibliography lists 25 sources.

3 pages in length. Carl H. Miller's article entitled "Beer and Television: Perfectly Tuned In" from All About Beer Magazine illustrates the importance of brand recognition when companies attempt to market their products. The extent to which product identification and name retention represent two of the most critical advertising points is both grand ...

A 7 page paper answering strategic management and marketing discussion questions. Strategy questions address the influence of corporate culture on strategy implementation and qualitative success indicators. Marketing questions focus on sales – personal as well as good and bad experiences with salespeople. Bibliography lists 7 sources.

A 26 page paper. Following a brief introduction, the writer provides examples of companies that have been successful in global expansion. Specifically, the writer explains discusses the processes Starbucks and Wal-Mart used to enter certain international markets. The following section discusses companies that were not as successful and what went wrong. The next section reports ...

A 4 page paper describing each of Erikson's eight stages of development and identifying a fictional character for each stage. The paper concludes with a short description of three articles describing research focusing on Erikson's theory. Bibliography lists 4 sources.

A 3 page paper answering two discussion questions about Internet advertising. One examines the terms and conditions presented by AdSource.com; the other discusses the possible future of pop-up advertising. Bibliography lists 2 sources.

A 5 page paper answering specific questions about a price war among grocery chains in Quebec in 1983. The price war came about as a result of a marketing research effort, and taught as many lessons about the usefulness of marketing theory in real-world application as it did Steinberg’s ability to affect the local ...

A 5 page paper that discusses the vitamin market in Belgium. The writer comments on the attractiveness of the Belgian market, provides demographic data and comments on the reluctance of Belgians to self-medicate. A specific product, VitaPlen is discussed in terms of the appropriate target market. Bibliography lists 6 sources.

This is an 8 page paper which discuss the cell phone market in the United States. The bibliography has 7 sources.

A 6 page paper discussing microeconomic points affecting the business of a manufacturer of smoker grills. The paper answers specific questions regarding fixed and variable costs; production scheduling; and competitive position in the market segments it serves. Bibliography lists 2 sources.

This 4 page paper looks at a company that has shown great skills in the collection and use of market data. Tesco, a UK supermarket, has used its’ ability to collect and analysis market data to create a competitive advantages. This paper looks at how the data collection takes place and why the data collection ...

This 5 page paper is a comprehensive review of Martha Barletta’s book “Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment”. The paper looks at the contents of the book, the main arguments and the value that it may add to the marketing environment. The bibliography cites ...

A 10 page paper discussing ways that a beauty salon can take advantage of web-based services. Salons that do have an Internet presence may well use their websites only as electronic brochures urging customers or potential customers to call the business to speak to a "real person" or to come to the physical location ...

This 5 page paper looks at how and why sponsorship is used and considers whether or not sponsor is a successful strategy and how that success or failure can be measured. Examples to illustrate points raised. The bibliography cites 10 sources.

Companies providing services to consumers, such as in the tourism industry, need to understand where there may be gaps in the services that are provided and the services expected. This 3 page paper discusses 4 potential gaps considering the causes and potential solutions. These four gaps are the gap between a customer expectation and the ...

A 4 page memo to the owner and financial advisor of a single-location confectioner specializing in coated popcorn addressing promotion, pricing and distribution issues associated with plans to implement online sales and perhaps entering into a contractual agreement with a national gift service company. IPT appears to be well positioned to expand to the ...

An 8 page paper presenting a marketing plan for a new leisure product. The Sun-o-Matic is a platform for a lawn chair which provides a solid base for the chair but also provides a remote control so that the chair's occupant can adjust the chair's orientation without the need to rise from the chair. ...

This 4 page paper looks at 3 definitions of public relations, considers why and how they are different and discusses the way they reflect the concept and practice of PR. The bibliography cites 5 sources.

This 16 page paper examines the macro environment in Australia to consider the suitability of launching a new luxury hybrid car. The paper outlines the product and then considers the economic, demographic, cultural, natural, technological and political influences from the theoretical and the practical perspective. The bibliography cites 7 sources.

A 6 page paper providing pro forma statements and a marketing focus for a company offering generic robotic applications to the auto maker industry in the US. When a single unskilled worker costs upwards of $100,000 annually, the cost of robotic applications is not so daunting. Generic applications that can be customized to ...

This 3 page paper discusses the pros and cons of fast food restaurants. Bibliography lists 6 sources.