Essays and Research Papers on Consumer Behavior

A 3 page paper discussing forecasts for the power tool industry through 2009 and reviewing the websites of Black & Decker, Bosch, Makita and Porter-Cable to assess how these companies are using industry forecasts. Each of the companies' sites reveals the same overriding strategy, though focus falls into consumer and professional groups. Only ...

A 4 page paper critiquing the "I'm Lovin' It" advertising campaign. The paper includes management's goals, product positioning and McDonald's ability to compete not only with other leading fast food businesses, but also in the "fast casual" segment of the restaurant industry. Bibliography lists 1 source.

A 7 page paper in two parts, each addressing separate marketing questions. Part I discusses a 2004 magazine article addressing the shift from mass marketing to "micro marketing" and what it could mean to marketers, consumers and the US economy. Part II assesses primary product categories and market segments of Amy and Air ...

A 5 page paper. The writer discusses two issues of concern with this company and proposes possible solutions that use technology for the solution. Two alternative solutions are analyzed using the rational decision making model. On alternative is accepted with justification. Bibliography lists 5 sources.

A 5 page paper discussing product mix and product advantage at Amy and Air Force Exchange Services (AAFES), the company that operates post exchange (PX) stores on military bases and wherever US military personnel are found. Because AAFES sells to military families only, its primary target markets are military personnel within the United States; ...

A 4 page paper discussing advertising and promotion, how they are similar and how they are different. One of the "four Ps" of marketing – the marketing mix – is that of promotion, of which advertising is a part. Promotion includes advertising, but the marketer may not have as much direct control over ...

This 5 page paper defines marketing and then goes on to look at corporations as case studies. Three firms are discussed: Toys R Us, Amazon.com and Johnson & Johnson. Bibliography lists 5 sources.

A 23 page marketing plan for a weekend-length cruise route between Puerto Rico and the British Virgin Islands. It is the mission of the venture to increase tourism in Puerto Rico, enabling each country to take advantage of its neighbor's tourist trade. The ultimate goal is that weekend cruise visitors will note the ...

A 3 page paper that offers advertising copy for web page design in order to attract visitors to France. Topics covered include things to do and things to know, which includes currency exchange, general climate and transportation available. Bibliography lists 5 sources.

A 4 page paper discussing items that forecasting planners need to consider when designing a forecasting process. It is the task of the forecaster to determine which direction demand will travel. Organizations must be prepared for increased demand; they also must enter times of downturn with foresight. Each condition requires that forecasts ...

This 3 page paper examines the idea that sex sells, but even so, it is detrimental to society. Several examples of how sex is used in advertising is provided. Bibliography lists 5 sources.

An 11 page paper examining application of strategy assessment at a company that does not receive a great deal of attention for such assessment because it makes practically no information available outside the company. One of Porter's overriding messages is that strategy consists of a series of choices about how a company chooses to ...

A 5 page paper discussing cola manufacturers' focus on bottled water as a product they can move along the product life cycle curve as dark, sugary colas continue to decline. Some marketers in the past have believed that consumers will buy anything they choose to place before us; astute marketers have come to understand ...

A 5 page paper consisting of speaker notes and Excel® charts used in an available PowerPoint® presentation. The presentation examines the demographics of Chicago's 60614 zip code, where 78% of the population has at least a 4-year college degree and median family income is nearly $132,000. The presentation and paper identify an MBA ...

This 8 page paper uses cars of an example of a technological product and examines how they are marketed. Looking at the differences in the way technology is marketed to men and women. The paper uses the example of the Renault Clio which is primarily aimed at a female target market and compares this with ...

A 3 page paper planning an approach to conducting a marketing audit of Target Corp. Bibliography lists 4 sources.

This 8 page paper looks at the use of opinion polls, defining their use before discussing their potential and accuracy and they way they have been used. The paper includes examples of accurate polling in UK and US elections as well as examples of failed opinion polls and then examines the way in which ...

A 6 page marketing analysis of AAFES, the company that manages and operates post exchange – PX – stores on military bases and wherever US military personnel are found. The paper examines AAFES' marketing mix and strengths, and assesses the company according to Porter's Generic Strategies. Bibliography lists 8 sources.

A 2 page paper discussing the results of a marketing simulation of market demand for a new voice recognition software package. The paper discusses results, marketing concepts used and application for an upcoming marketing audit project. Bibliography lists 1 source.

This 8 page paper looks at how a restaurant manager may assess the service levels in term of interaction. The paper starts with an explanation of how service levels and the experience will be judged on the interaction and not only the physical aspects of the meal. The paper then looks at how primary research ...

A paper which looks at the concept of ethical clothing, the increasing interest in green and environmental issues amongst consumers, and the ways in which BHS might incorporate an ethical clothing line into its established brand image. Bibliography lists 6 sources.

An 11 page paper reviewing GM's current (2006) position in its industry; its financial position; and market trends. GM has only a 24% share of the US market and virtually no passenger cars as the truck market continues to slide. The paper recommends that GM offer an alternative-fuel car to the US market; ...

This 4 page paper discusses the U.S. Naval Hospital on Guam from a marketing perspective. Bibliography lists 6 sources.

A 3 page paper. The writer went to a grocery store to find and analyze a new product in terms of marketing. The new product is Windex Clean & Shine Dry Microfiber Multi-Purpose Cloths. The writer comments on the price of the product compared to its major competitor, placement of the product, how well the ...

A 3 page paper discussing the market and industry in which Britain's Woolworths operates. An old company, Woolworths in the US ceased to exist years ago while the British version continued to operate. Today, Woolworths' competitors are better positioned to offer value and service. As Woolworths is comparable in the range of ...