Essays and Research Papers on Consumer Behavior

This 12 page paper defines the marketing concept and goes into various marketing techniques and niches. Non profit and for profit organizations are discussed. Examples are provided. Bibliography lists 18 sources.

A 24 page paper providing a marketing audit of Boeing's commercial aircraft business. Boeing's market currently is in upheaval in many respects as four major US airlines are operating under Chapter 11 bankruptcy protection and those that are not are facing excruciating pressures. The US market is in transition, but much opportunity exists ...

A 5 page paper consisting of speaker notes for an available PowerPoint® presentation of a marketing plan for a single-location confectioner specializing in coated popcorn produced according to a newly-patented process. The marketing plan recommends instituting online sales and entering agreement with a third party gift business, as well as hiring a knowledgeable, no-spam ...

A 2 page paper discussing the results of a marketing simulation, one focusing on adding service features to the fictional luxury car Camyo. The simulation requires accounting for both profitability and unit sales. Bibliography lists 3 sources.

This 6 page paper examines a shopping experience and three net sites where the item was located. In this case, a Prada handbag is the object of contemplation. Ebay is the site of focus for which this handbag can be purchased at a good price. Bibliography lists 5 sources.

A 2 page paper discussing the results of a marketing simulation, one focusing on pricing and profitability of computers and printers in England. The simulation requires accounting for both profitability and unit sales. Bibliography lists 2 sources.

A 5 page review and analysis of casino hotels. Bibliography lists 5 sources.

A 5 page paper evaluating alternatives available to Radio Palermo, an Italian manufacturer of short-wave amateur radios that is well accepted in Europe but has poor sales in the US. The company and its US dealers are at an impasse, with Radio Palermo insisting that dealers train their sales people better and dealers retorting ...

This is a 10 page paper which discusses promotional plans - push and pull strategies - for the promotion of a new cellular phone which can take photos. The bibliography has 5 sources.

A 6 page paper answering 4 discussion questions, 2 in marketing and 2 in strategy, each at the Master's level. The questions address mass marketing, individual purchase decisions and environmental effects on long-range planning in home health care. Bibliography lists 4 sources.

A 7 page paper describing a young mother with a sick child and her preference for type of pharmacy – clinic, tradition or megastore, followed by a discussion of how other types of pharmacies could attract more customers like her. Bibliography lists 3 sources.

A 13 page paper answering two discussion questions addressing the marketing mix in three pages and reviewing eight marketing articles in the other 10 pages. One article is from 1998; the remaining articles are from 2001-2003. Bibliography lists 12 sources.

This 3 page paper provides three first person accounts of bad shopping experiences. How technology can help to avoid future similar problems for each firm is explored. No bibliography.

A 3 page paper assessing the cost and portions of the supply chain for a bucket hat carrying the NBA logo and that of the Los Angeles Clippers. Factory price plus surface shipping is $0.71 per hat; one site has it on "sale" at the end of 2005 for $15.95, marked down from its ...

This is a 4 page paper which is a case analysis of the marketing strategy of Eastman Kodak Company for Funtime Film in 1994. The bibliography has 4 sources.

A 6 page paper containing slide contents and speaker notes for a 12-slide PowerPoint presentation promoting the addition of weekend cruises between Puerto Rico and the British Virgin Islands. The presentation has many pictures from Puerto Rico. Bibliography lists 4 sources.

A 6 page paper that presents part of a strategic plan for a new restaurant that caters to dieters. The paper explains and discusses the business, mission and vision, and customer base. The paper discusses the steps needed to succeed, including management and a marketing plan. Bibliography lists 2 sources.

A paper which looks at the audiovisual industry in reference to the dominance of American cultural production and the impact of the free market on diversity in cultural production. Bibliography lists 11 sources.

A 7 page paper discussing the decline that Krispy Kreme has been suffering for several years. In danger of being delisted in mid-2005, the company's stock trades at about $6 in early 2006; franchisees are declaring bankruptcy; and the man who strove to clean up Enron, Stephen Cooper, has been installed as CEO. ...

A 9 page paper discussing the structure of the global wine industry, how it was changing in 2001 and Mondavi's place within it. Based on the Harvard Case 9-302-102, the paper makes recommendations for how Mondavi can take advantage of the changes in the industry while adhering to its commitment to organic growth. ...

This is a 10 page paper which examines the possible reasons that General Motors is failing while Toyota Corporation is continuing to succeed. The bibliography has 4 sources.

A 5 page paper assessing the use of the public relations portion of the promotion "P" of the marketing mix. Effective use and management of public relations efforts are ongoing and never ending. Organizations may orchestrate specific efforts in unusual times, but the most effective use of public relations efforts are those that ...

This 3 page paper provides an overview of the marketing of a youth film. Bibliography lists 2 sources.

A 15 page marketing plan for a new concept in women's health care. WomensHealth is a startup women's wellness center providing service primarily from a mobile office that will travel to office buildings, factories, malls and anywhere there is a concentration of women needing fast and affordable access to basic health care as well ...

This 6 page paper that explains how online marketing differs from traditional marketing, and what types of eMarketing Tools are used to gain and retain customers on the internet. The bibliography cites 9 sources.