Essays and Research Papers on Consumer Behavior

A 13 page paper examining the current position of the producer of Jack Daniels whiskey. Founded in 1870 to produce and market high-quality whisky to be used for "medicinal purposes," today's Brown-Forman Corporation produces some of America's oldest and best-known bourbons along with the wine products of several distinct vintners. Reflecting its focus ...

A 6 page paper discussing Home Depot as described in Harvard case 9-101-117. The paper discusses strategy in 2000, core competencies and competitive advantages to recommend strategy for the future. The paper also gives management a grade, which the author explains should be a C-. Bibliography lists 1 source.

A 6 page paper discussing the rate at which Sirius Satellite Radio can be expected to move through its product life cycle. Product life cycle often is presented as a bell curve; others characterize it as a flatter curve as the product progresses from introduction to decline. Sirius' growth in 1Q2005 represented a ...

A 4 page paper discussing the place of women's apparel on the industry life cycle curve. Every product and industry can be fitted onto the life cycle curve, characterized by development, introduction, growth, maturity and decline. There is no question that women's apparel lies mostly in the maturity phase of the industry life ...

This 11 page paper discusses some of the facets of advertising and consumer behavior. Bibliography lists 15 sources.

This 7 page paper will look at political, cultural and technological factors and how they impact marketing decisions.

This 7 page paper discusses the marketing of the Swiffer products, beginning with the fact that the Swiffer sweeper was the first product developed by the company's restructured collaborative process. The writer discusses how P&G added value to this first Sweeper product by showing it could be used in another way. The essay includes comments ...

This 4-page paper is an overview of an environmental analysis for direct marketing services company Harte-Hanks. The paper details this through description of the Five Forces of marketing. Bibliography lists 3 sources.

A 15 page book review that compares and contrasts Susan Strasser's text Satisfaction Guaranteed, The Making of the American Mass Market (1989) and Thomas Frank's The Conquest of Cool, Business Culture, Countercult8ure and the Rise of Hip Consumerism (1998). The writer argues that these authors take very similar approaches to examining American culture and consumerism. ...

This 5-page paper discusses the effects of tobacco advertising on youth and teens, to determine if government has a right to ban it. Bibliography lists 5 sources.

This 5 page paper responds to three questions, using student-supplied sources. The first discusses the company's pricing strategy on toys in 2003. They offered deep discounts that caused significant harm to other toy stores. The second discusses value-based pricing and fixed price pricing strategies and the need to communicate value. The last question discusses loss ...

A 5 page paper which examines three market structures seen in John Steinbeck's novel "The Grapes of Wrath." The market structures examined are monopoly, oligopoly, and pure competition. No sources cited.

A 5 page paper. Using sources supplied by the student, the writer responds to four questions about the toy industry. First, what is the toy industry facing right now with the possibility of Toys "R" Us closing. Second, what distribution issues would toy manufacturers face without this toy superstore. Third, what alternative distribution channels might ...

This 7 page paper discusses the following quote "A brand is a brand regardless of its environment. Therefore, there is no need for a new theory of branding for the online environment, but merely a different approach to executing the brand’s essence". The paper assesses this statement with reference to marketing theory and practice ...

A 13 page paper discussing how this online travel service can better market itself, with special attention to advertising. Orbitz provides a valuable service customizable by the customer according to the customer's needs. It has not advertised this fact well in the past; more effective management of the promotion "P" of the marketing ...

A 5 page paper discussing approaches to marketing American disposable diapers in Turkey. Disposable diapers already are available in Turkey and have been for some time, so marketers of the new product will not be introducing a foreign concept. Likely marketing messages will need to focus on heightened hygiene rather than on mothers' ...

This 4-page paper presents an example of what a marketing audit is and what should be included in one. The paper also discusses several components (time lines, personnel) that are involved in putting together such an audit. Bibliography lists 1 source.

A 3 page paper recommending that Coke develop and market sparkling juices. Consumers around the world have been clear that they prefer juices over colas; Coke is strongly attached to carbonation. The suggested solution is that Coke add light carbonation to 100% juice drinks to revitalize sales while still providing customers with the ...

Marketing in China is a growing industry. This 3 page paper looks at the positive aspects and negative aspects of media advertising industry in China. The paper includes a consideration of free postcard advertising. The bibliography cites 2 sources.

This 4-page paper provides a marketing ane environmental overview of the Blue Diamond Growers of California; the almond growers. Bibliography lists 4 sources.

A 4 page paper discussing one individual's choice of marketing as a career. In this time of rapidly-evolving technology, marketing is always relevant and always needed. Electronics technicians and TV repair people know all too well that not every occupation remains relevant regardless of the changes that occur around them. Marketing provides ...

This 4 page paper reflects in the marketing and advertising that then student may be exposed to, the was it is perceived and interpreted, considers how it impacts on the decisions that are made. The bibliography cites 5 sources.

This 4-page paper focuses on marketing concepts for the Sony PlayStation. The paper discusses the product itself, segmentation of the market, the potential markets and lifecycle attributes for the system. Bibliography lists 2 sources.

This 4-page paper focuses on hotels, customer information gathering, and how that information can be used to provide more and better service for the customer staying the night. Bibliography lists 2 sources.

This 9 page paper provides an overview of a marketing concept relative to HR development in Poland. The Polish Agency for Enterprise Development (PAED) is an organization designed to address the employment and human resource needs of a constantly changing Poland. The call for improvements in employment and human resources development and the ...