Essays and Research Papers on Consumer Behavior

This 3-page paper focuses on the concept of subliminal advertising, whether it exists (or not) and what the research has to say about it. Despite the fact that research doesn't support the effectiveness of subliminal research, the general public still fears that subliminal advertising exists and is being used. Bibliography lists 3 sources.

A 10 page paper providing a marketing strategy for Verizon Wireless. One of the leading cellular service providers in the United States, Verizon Wireless seeks to build on its current situation and add market share. Competition within the industry is its greatest nemesis; the purpose here to do develop a marketing plan that ...

This 7 page paper is a basic marketing paper showing the student how to determine the target market for a washing detergent, looking at the demographics and then considering how influences such as psychological, social and economic factors will impact on the consumers behaviour towards the product.

A 12 page paper reviewing several empirical studies of customer satisfaction. There appears to be relatively few published empirical studies that specifically address the issue of customer satisfaction. Even fewer use the information gained to suggest changes in organizational behavior, at least at systemic levels where those changes can have the greatest effect. ...

This 5 page paper considers the different influences on the way the purchase decisions in made. Factors examined include environmental influences including economic considerations, organisational influences, interpersonal values and individual influences. To illustrate points raised the paper uses the example of a university making a furniture purchase. The bibliography cites 3 sources.

A 6 page paper proposing two methods to measure the success of Boots’ loyalty card program. Many stores and several types of retailers have tried loyalty cards at one time or another. They fell out of favor for a time, but some stores’ programs, such as those at Tesco and Boots, raise the ...

This 7 page paper looks at how a company can enhance its operations by considering what customers value and using this data to maximise resources. The paper considers aspects such as competitive advantage and how it may be obtained, the use of market data and positioning of products or services and measuring customer satisfaction. The ...

A 4-page Promotional Price analysis on Harry Potter books and movies. The author addresses how this book is being promoted in the television, print, internet/point-of-sale media. Bibliography lists 5 sources. JVpotret.rtf

A 9 page paper. The question is the impact of the Internet on consumer electronics stores. To discuss the topic, the essay discusses what was happening in 1994 and 1995 in this retail sector, the challenges, the substitutes and the threats to small electronics stores. The essay then discusses the most recent holiday data regarding ...

This 12-page paper describes how Liz Claiborne and Virgin have successfully used the Internet to market their products and services. Bibliography lists 5 sources.

An 8 page paper. Based on a Harvard Case study, the writer presents an executive summary, an introduction, a synopsis of problems, strengths, weaknesses and threats and recommendations with justification. By 1984, many analysts wondered if Disney was about to collapse. It was said that Disney had not kept up with the times. It has ...

A 5 page paper providing internal and external factor analyses for Vermont Teddy Bear. The company appears to have some factors it needs to address soon. Though it is not on the brink of disaster as a result of past missteps, neither does it have opportunity for more. A new CEO should ...

Culture capital is the hidden ledger that posts the scorecard for cultures within society. Culture capital is social interactions that amount to social transactions among the popular people (dominant) and those who observe them (dominated). This kind of capital is related to taste — the taste of the dominating social group. This paper explores the ...

This 4 page paper considers how the marketing will change throughout the lifecycle of a product. The example of a battery operated hairdryer is used and the marketing of aspects such as product, price, promotion and distribution are traced though the stages of introduction, growth, maturity and decline. The bibliography cites 2 sources.

A 4 page paper answering 4 questions about this retailer’s difficulty in keeping the attention of the narrow target market it seeks. The questions are based on a 2003 article appearing in The Wall Street Journal, “Maybe Sex Doesn’t Sell, A & F Is Discovering.” Bibliography lists 5 sources.

This 4-page paper focuses on Merrill Lynch, Merrill Lynch Direct and comments about emotional branding (as put forward by marketing expert Marc Gobe). The paper discusses whether Merrill's online experiences have been successful, and how Gobe would rank Merrill's emotional branding impact. Bibliography lists 2 sources.

This paper posits that the Internet and digital media are postmodernizing technologies. Focus is placed on how this affects cultures around the world (as a global community). Bibliography lists 8 sources. JVpstdig.rtf

A 7 page paper discussing logistics marketing at Starbucks. Those holding that position will buy Starbucks’ products regardless of the price (within reason); there are things the company can do to mitigate others’ criticism and perhaps turn them into customers as well. Corporate social responsibility can be profitable as well as philanthropic; the ...

A 3 page paper answering 3 marketing questions: why media is more effective in inducing consumer behavior; how retailers can carry private labels without passing on savings to customers; and distinctions between general public relations, marketing public relations and publicity. Bibliography lists 2 sources.

This 16-page paper discusses a marketing case study for Dad's Pet Care, a pet food company that is regional and family owned. Topics discussed include branding, marketing, the target market and media placement. Bibliography lists 5 sources.

This 16 page paper is an in-depth examination of the supermarket industry in the UK. The paper starts by examining the market as a whole, the value and growth prospects and then looks at the market share of major players such as Tesco, Sainsbury, Asda and other. Influences that impact on the market are also ...

This 17 page paper examines a collage of further education to asses how it may increase the student numbers. The paper starts with background information about the industry sector, and then looks at how positioning should be determined and the role of segmentation of potential student groups. The bibliography cites 14 sources.

If Olympic sponsorship was done in the same spirit as it used to be, corporations would advertise their charitable work as well as their companies for the advantages of marketing exposure for both. This paper proposes just such a possibility using Campbell's Soup/ NFL and their hunger drive, Corixa Corp. as a fight diabetes sponsor, ...

This 10 page paper provides ten numbered reference sources with a one page description of each. Sources are discussed in depth, as well as how they were accessed and for whom they are most appropriate. A variety of sources are used including net sources, books and journal articles. No bibliography.

This 9 page paper examines the reasons why auto insurance is so outrageously high in Alberta, Canada. Furthermore, this paper proposes solutions and examines what role the government is taking in this matter. Bibliography lists 7 sources.