Essays and Research Papers on Consumer Behavior

This 8 page paper considers how, using tourism motivations and typology theories in relevance to consumer decision making processes, how day trip visitors may be converted into overnight tourists. This theory based paper uses Weston –Super-Mare as an example. The bibliography cites 10 sources.

This 5 page paper is an analysis of the market for men’s clothing in the UK. The paper looks at market size, trends and structure as well as future predictions. The bibliography cites 10 sources.

A 9 page paper weighing whether to sign with a major record label or an independent one. When opportunities to record with any label – as opposed to self-recording and self-promoting recordings – arise, artists must decide which path can benefit them most. Reaching this decision requires attention to several factors, not the ...

This 12 page paper considers a quote that argues marketing theory has only become prominent in recent years. To explore this historical marketing is considered with examples that show an in-depth understanding of marketing needs, before the more recent development of marketing theory are considered. This includes the contributions made by many theorists into until ...

This is a 6 page paper studying the impact of the economy on population, the population impact on the economy, the growth rate and the age distribution in Toronto, Ontario, Canada. The strong economy in Toronto attracts new businesses and has a direct impact on the increase in population in the area. Similarly, the growth ...

This 8 page paper considers the way in which marketing is changing as a result of information technology. The paper focuses in the use of the internet and how models of marketing have been adapted to this faster moving and less constrained environment. The bibliography cites 7 sources.

This 10 page paper considers how sociologists explain the origin and impact of mass consumerism. The paper considers the relationship with capitalism and marketing, issues of popular and mass culture along with the manifestation of mass consumerism in modern life. The bibliography cites 20 sources.

A 4 page paper discussing 19 to 25 year-old plus size women and the position of plus size apparel in the fashion industry. Plus size offerings no longer constitute a niche market. Rather, they are moving more toward mainstream. Sizes above 14 or 16 still are segregated into a “women’s” section in ...

This 5 page paper considers how images of woman are sexualised in the mainstream media. The paper considers three women magazines and the use of female images in advertisements and marketing. The bibliography cites 6 sources.

An 8 page paper. E-commerce continues to grow at exponential rates. In today's marketplace it is essential for companies to incorporate e-marketing in their overall marketing plan. This essay explains that e-marketing still requires the company to consider segmentation and positioning. The differences are also discussed. Three types of Web positioning are explained. Characteristics ...

7 pages in length. The advent of click versus brick retailers has brought about a significant change in the way in which products ultimately reach consumers. With Internet presence all but mandatory in today's e-commerce focused global society, those who do not follow the trend of online marketing are overlooking a staggering percentage of ...

This 5-page paper focused on the direct mail industry in South Africa and why it has not developed as well as it is in the United States. Issues discussed include privacy, a poor nationwide postal system and credit card fraud. Bibliography lists 5 sources.

This 6 page paper considers the different theories regarding how women are portrayed in advertising. Written as the first chapter of a dissertation, the paper outlines different theoretical approaches and then applies these to the way that three magazines, all aimed at different age groups, portray women. The bibliography cites 13 sources.

This 4 page paper considers the use of marketing models for assessing a marketing campaign. Fourt and Woolock model, the Parfitt and Collins model, simulation models and non metric multidimensional preference analysis (MDS). The paper assesses which is best used for a single purchase and looks at the strengths and weaknesses of the models. The ...

10 page paper. The male grooming and hygiene market is one that is dynamic and growing, albeit slowly. Deodorants account for about one-half of this market. Old Spice introduced four new products in 2001, one of which was Cool Contact Refreshment Towels, a deodorizing pre-moistened towlette. The major part of this paper presents a marketing ...

This 12 page paper considers the statement that many researchers believe that culture is the real barrier to successful marketing Planning, this paper then discusses this with reference to both theory and example cases. The bibliography cites 20 sources.

A 16 page paper presenting a marketing plan for Acme Rainwater Collection Systems, a start-up company that will provide rainwater collection systems to homeowners in Sydney and Melbourne. There are three companies serving the Sydney market already, but none offer the full complement of services that our company will offer customers. All of ...

This 11 page paper considers the role of relationship marketing, how it impacts on companies and their customers and the value it may create. The paper examines this in the context of financial services marketing. The bibliography cites 20 sources.

A 5 page paper discussing brand building. Kleenex®, Band-Aid® and Coke® all marketed their brands too well over the years. To many, every tissue is a Kleenex®, and every small plastic or fabric bandage is a Band-Aid®. Judicious use of marketing communication can create the enviable position that Coca-Cola enjoys in its ...

A 50 page paper that provides a comprehensive report of the luxury fashion industry. There are several headings: Introduction, which offers comments about the luxury fashion industry in today's environment; the High/Luxury Fashion Industry, which discusses the competitive nature of the industry, the effects of 9/11 on companies, which house owns which other houses, the ...

This 10 page paper consider five different aspects of marketing, defining and explaining them with examples. The paper looks at pricing, distribution, product branding, segmentation and buyer behaviour. The bibliography cites 7 sources.

This 9 page paper looks at different issues that need to be considered when looking at marketing. The paper outlines pricing strategy, buyer behaviour, branding, segmentation of the markets and product positioning. The bibliography cites 10 sources.

This 19 page paper examines the use of controversial marketing. The paper begins by defining controversial marketing and the different way is may be seen, using numerous examples to illustrate point raised. The paper then considered how purchase decision are made and how controversial marketing fits in with marketing theories. The paper then applies these ...

A 6 page research paper that examines the problems of creating brand name recognition and loyalty in today's marketplace, where products are often similar with little to differentiate between them. The writer discusses branding within this environment. Bibliography lists 10 sources.

This 4 page paper identifies ten different service sectors and then answers questions set by the student including giving examples of companies in each sector, prioritising them in order of tangibility and fitting them into the matrices of Lovelock. The bibliography cites 1 source.