Essays and Research Papers on Consumer Behavior

This 5 page paper considers the limitations on control and choice that are placed on consumers as a result of aggressive branding. The bibliography cites 3 sources.

This is a 5 page paper on beef irradiation. Irradiation is a process used to kill harmful molds, bacteria and pathogens in foods and has been approved by the Food and Drug Administration (FDA). Overall, it has been found to be a more effective process than traditional methods in addition to the fact that there ...

A 12 page paper presenting a plan to enhance the marketing efforts of a one-dentist dental practice in British Columbia, Canada. As a licensed professional, Dr. Finch still is severely restricted in the number and scope of marketing avenues available to her, but those limitations also apply to all of her competitors as well. ...

This 5 page paper considers how buyers make their purchase choices and what influences that choice. The writers compared the purchase of a holiday and of insurance to demonstrate the difference that may be present. The bibliography cites 8 sources.

5 pages. This paper focuses on BT Broadband and their mass marketing techniques. Does this type of consumer marketing help or hurt the industry? By reading the paper the student will understand the various ways that mass marketing can actually hurt the consumer market more than help it. Bibliography lists 3 ...

This 5-page paper answers what factors determine success in sales. The paper focuses on customer service and self-management as two factors. The other issue the essay discusses is performance measurement in sales. Bibliography lists 8 sources.

A 14 page paper. The catalyst for this paper is an article entitled The Architecture Of Simplicity written by Professor Danny Miller in 1993. Miller offers a theory that is contrary to what most other writers in terms of what causes a company to fail. Miller argued that successful companies cause their own failure ...

This 8 page paper considers the way that different macro factors may influence the development of marketing campaigns. Factors discuss include the economy, political and social issues, seasons and even the weather. Real life examples of how the factors impact on campaigns are given. The bibliography cites 8 sources.

This 5-page paper explains the social-cultural environment of marketing. Issues discussed include international marketing, the importance of culturalism in any marketing plan and the concept of consumerism. Bibliography lists 4 sources.

This 12 page paper consider how a new product may be launched and uses a marketing audit to determine what and how the product will be dealt with. The example used is a new vegetarian alterative for McDonald’s. The bibliography cites 15 sources.

A Comparison of Disney and the Healthcare This 7 page paper provides an overview of customer service in the health care industry and how Disney approaches customer service. What the health industry can learn from Disney is the focus of the paper. Bibliography lists 8 sources.

This 10 page paper considers the way that family structures and type influence the behaviour of tourists and what they want and well as the way that the tourism industry should use this information to determine the target market and then use that information to their advantage. Examples of attractions in the UK are used ...

This 5-page paper examines the competitive advantage of location to various firms. In answering this question, we examine two industries -- the home improvement industry (Home Depot and Lowe's) and the office supply industry (OfficeMax, Staples and Home Depot). Bibliography lists 4 sources.

An 11 page paper addressing two questions: How important is marketing in the international hospitality industry in terms of creating trends? Have international hospitality organizations responded to or created global trends? Marketers obviously would like to believe that they have been able to affect the travel decisions of both the global consumer ...

A 5 page paper written as an editorial arguing in favor of granting Wal-Mart the variance it needs to build a store in a small town. The author of the editorial complains that life has changed over the past generation but that most small-town shop owners have not. They are open only when ...

This 5 page paper considers how a magazine may attract more readers that are interested in fashion. The paper shows how to determine the target market using both demographic and psychographic profiling, and then considers how the purchase decision is made and how the magazine may influence that decision. The bibliography cites 3 sources.

This 6 page paper considers the use of the different models of communication in marketing. These include the one to many, direct targeting, one to one and many to many models. The bibliography cites 10 sources.

This 8 page paper compares the marketing strategies of these two companies. Specific topics include: target markets; relationship marketing; promotional strategies; marketing mix, such as product, promotion, distribution, selling, public relations, pricing strategy; a comparison of Web sites and the audience they seem to be targeting; international marketing and recommendations for Mercedes to compete better ...

This 5 page paper examines the role of a lumberyard intern and determines what the likely responsibilities of that position would be. Furthermore, this paper explores the benefits of such an internship. Bibliography lists 0 sources.

An 8 page paper discussing factors of which marketers must be aware when promoting their products and services in Singapore. The same rules of marketing necessary in any other mature economy apply to Singapore as well. The marketing mix, segmentation and knowledge of the customer all are operational. Likely the most important ...

A 7 page paper written as a speech urging local consumers to shop at small local businesses rather than automatically heading to Wal-Mart or another large chain. There is no question that the presence of Wal-Mart changes the local shopping choices that now exist. That change does not have to be negative, however. ...

An 8 page paper discussing concepts that advertisers need to heed when advertising in Singapore. The bottom line for marketers planning the promotional aspects of the marketing mix in Singapore is that though Singapore is indeed an integral part of the “mysterious” Asia, in pragmatism and practicality the people of Singapore are less comparable ...

This 8 page paper compares the way in which Swatch and G-Shock watches have been marketed. The paper begins with consideration of how position is determined and then looks at the marketing that was used to establish the poisoning of each brand, along with the similarities and differences of each companies approach to marketing ...

This 5 page paper considers two questions, The first asks why a fast food chain such as McDonald’s may decide to accept credit cards, the second considers how a university may market to a company using the 4 P’s.

5 pages in length. Marketing is the ideal way to express one's ideas and creativity, while at the same time accomplishing the needs and wants of the business world. In today's world, that also means incorporating the Internet as a way in which to reach all possible target markets. When the student ...