Essays and Research Papers on Consumer Behavior

This 5 page paper looks at the relationship between the mainstream press and the political economy. Two examples --the 2000 presidential election and the promotion of violence by media-- are each discussed at length. Bibliography lists 2 sources.

This 5 page paper considers the concept of regressive thinking and how consumer pleasure is enhanced. Subliminal messages and superstitions, and how marketeers use it, are discussed. Bibliography lists 2 sources.

This 7 page paper looks at the role of advertising and how it may influence the overall consumption in the market. The paper looks at the ways in which consumption may happen and the influence that advertising has on the marketplace in general. After this there is consideration given to applying these theories to the ...

5 pages in length. The writer discusses how there are myriad considerations when one is in the market to buy a car; however, many people do not look beyond model, color and price tag. Bibliography lists 2 sources.

5 pages in length. In evaluating a commercial website probably the first question to be asked would be "who is the target market?" In order to successfully remain in the fiercely competitive e-tail market, websites must accurately target the specific market they need and do so in a way that keeps the consumer coming back again and again. ...

A 5 page summation and analysis of Sergio Zyman's book The End of Marketing As We Know It. The writer explores how expert marketer Sergio Zyman targets the current "sacred cows" of marketing, a strategy that –considering the veneration that many of these concepts receive—is rather like pointing out that the Emperor isn't wearing ...

A 6 page paper discussing the need for and mechanism of establishing marketing audit and control in advance of the launch of a new cosmetic product. The paper discusses Clinique's rather unique relationship with its customers and recommends that marketing review of this product be conducted monthly for the first year, continuing into the second if the administrative ...

5 pages. With so much at stake in the competitive world of business, it has become a science to determine how to get the consumer's attention, and ultimately, the consumer's dollar. With many products that are closely related in looks and taste, it would seem there couldn't be many different ways to market them. This paper takes ...

A 5 page paper discussing the marketing team's focus of understanding and growing the market, which here is the video market. In this day of higher-tech options, many claim that the video segment of the entertainment industry is gone. They maintain that items of greater technology have left the lowly video in the dust, and that its ...

(5 pp) We see so much advertising that we tend to become either jaded about the advertising process, or we only notice those ads that we feel are striking and well done. The ad chosen for discussion is a TWA airlines ad in the November 27, 2000 issue of Newsweek (page 69). The ...

5 pages. This paper is a focus on the future trends of marketing. Based on research, there are several trends that forecasters predict for the future of marketing in general. Each of these trends will be listed and briefly explained within this paper. Bibliography lists 7 sources.

A 7 page paper. There are four stages in the product life cycle. Product maturity comes just before declining sales, the last stage. What does a company do when they face a mature product market? This essay provides numerous strategies the company can implement to overcome the limits found in this stage. Examples are ...

A 6 page paper evaluating the effectiveness of several websites, ranging from retail book sales to wholesale pharmaceutical services to fast food restaurant information. Each site is assessed on a variety of criteria, all of which relates to the site's effective use of marketing principles. Some of the sites evaluated here are highly effective, and the ...

A 5 page paper comparing ease of navigation, privacy policy and market targeting at the websites for PC Pitstop, Nor'easter Surf Shop and Ameritrade. These sites are intriguing in the variability among them. The existing privacy policies are significant in their differences, and that Nor'easter has none is chilling. PC Pitstop by far is the easiest ...

An 11 page paper discussing regaining lost market share and enhancing brand equity. The company formerly was associated with good quality at reasonable prices, but perception of quality has declined and given prices the appearance of being too high. As other competitors entered the market and became aggressive in it, Marks & Spencer appears to have stood ...

This 5 page paper looks at the differences between a high involvement and a low involvement purchase. The paper uses two different examples and traces the decision making process from recognition of the need thought to the actual purchase.

5 pages in length. Written in a unique format, this paper examines the ways companies use marketing to make their product more attractive than that of their competitors. Citing examples from some of the major product advertisers, the student gets a close look at marketing strategy. 4 sources.

(3 pp). Overall Colorado's rate of unemployment as of August of this year (2000) was 2.7 percent; the corresponding figure for Denver over the same time period was 2.3 percent. With employers along Denver's Front Range mountains scrambling to fill job vacancies, senior citizens, teenagers and people previously considered unemployable have become sought-after commodities. ...

This 14 page paper provides an overview of Forte Hotels new marketing strategy, with a focus on the use of global branding and the development of international business and international leisure segments. Bibliography lists 10 sources.

A 10 page paper discussing ways that a small, regional (and fictional) hotel chain can market itself to better compete with the world-wide chains nearby. Larger chains have greater access to these technological advances, but smaller ones such as Lund are better able to read customer desires and adapt practices to meet those needs. Lund's very ...

A 10 page paper discussing considerations for conducting meaningful and valid market research meant to assess the potential for a new line of athletic shoes. It proposes using a Likert scale questionnaire and selecting a sample population from among mall shoppers. This preliminary market research may or may not call for additional research. The possibility that additional ...

5 pages in length. The writer discusses the 'Got Milk?' campaign as it relates to the future of milk consumption. Bibliography lists 1 source.

A 6 page paper discussing product mix, innovation and marketing at Ford. The company has several problems to overcome, and its current activities are not likely to suffice. The truck market is declining as predicted, and more buyers are returning to passenger cars though Ford still does not have sufficient acceptance in current ...

A 3 page paper that discusses the affect the economy has on retail sales. Data are provided. Bibliography lists 3 sources.

A 5 page paper discussing each of the "four Ps" of the marketing mix: product, price, place and promotion. Neither of the four Ps can stand alone in contributing to the success of a product, at least not on a long-term basis. Each, however, can contribute to the product's success and profitability for the producer. ...