Essays and Research Papers on Consumer Behavior

This 15 page paper considers the way in which marketing has changed over the last few decades. Technology, increasing communications ability and a more global market have changed the way marketing campaigns are undertaken by organisations and perceived by their audience. Paper includes the increase in niche marketing, environmental and social marketing as well as ...

A 5 page paper which discusses various aspects of the design and function of the toilet paper dispenser. Despite the fact that there seems to be no information on the inventor of the original toilet paper dispenser, its unchanging style and design proves it to be an effective and efficient product.

An 8 page paper comparing these two marketing classics. "Marketing Myopia" was first published in 1960; Marketing Warfare is newer by a generation. Both have a place in today's business environment, but each takes a very different approach to the marketing of goods and services. Of the two, Levitt's "Marketing Myopia" remains the most useful in ...

This 12 page paper looks at macro environmental influances and how they may effect a product. To illustrated this an example of children's breakfast cereal is used. Factors examined include economic, weather and fashion as well as geographical influences. The bibliography cites 5 sources.

(7 pp) Market-oriented organizations seek to find the most profitable match between taking into account such key driving factors as customer's perceptions of environmental and health issues. This organizational orientation is applied to the Delphi Automotive Products company. Bibliography lists 5 sources.

5 pages in length. The writer compares switching services as they relate to the Starwood Hotels. Bibliography lists 2 sources.

A 6 page paper discussing one of the cosmetic industry's longest-lived and most respected names. It serves women (and a growing number of men) with formulations that make specific promises. As an upper-end product, customers expect it to live up to its promises and perform as described. Clinique's clientele have little patience with obvious marketing ploys, ...

This 8 page paper focuses on this one fashion magazine and looks at it in the context of the genre. Vogue as a leader in the industry is explored. Bibliography lists 6 sources.

Society Causes its Own Dysfunction Regarding Body This four-page-paper discusses society's part in our body image beliefs. Whether we equate thinness with success and attractiveness with popularity are all detailed. Bibliography lists two sources.

This 3 page paper compares the marketing techniques of Ben and Jerry's and Haagen-Daz ice creams. These companies market to vastly different groups, and both techniques are working for their respective companies. Why is this done, and how do they do it? That is the topic herein. Bibliography lists ten sources.

This 7 page paper explains that the impact that advertising has on the consumers of today is vast and overwhelming. Most advertising falls into one of two categories: it appeals either to our logic or to our emotions. But which of these is most effective? By examining two different types of products, with a sample of logic ...

An 8 page paper discussing McDonald's marketing approaches. Television advertising will have a place at McDonald's likely forever, but it is losing importance in its ability to reach customers. Marketing is becoming much more dependent on meeting customer needs, which should lead to greater customer satisfaction. One of the most consistent customer complaints is McDonald's lack ...

20 pages in length. It has long been asserted that diversification is the key to financial security; however, is this indeed the answer for the packed sugar market in Sri Lanka? In light of the fact that there is an untested market for economy pack sugar, the only means by which to establish the ...

6 pages in length. When considering an e-commerce business, it is obvious the only edge to each business is the website seen by the consumer. Consumers who become impatient or frustrated with a website are able to simply log on to any of a number of competitors sites with the click of a button. E-commerce for this ...

5 pages in length. The focus herein is on the consumer's need for autonomy in making purchases based on advertisements. Advertisers are more in control of the consumer than we might like to think. This paper will help point out how that is happening. Bibliography lists 5 sources.

This 6 page report discusses the relationship between classical conditioning (or “Pavlovian” conditioning) in the marketing mix. The concept of classical conditioning has been debated for decades and has been thought of as either a type of learning that requires a low amount of effort on the part of the learner or a complicated operation that requires thinking on the part ...

This 7 page report discusses the fact that consumer behavior is a combination of a brad variety of factors, each of which contributes to overall decision-making and the ultimate success of any marketing proposition. The entire concept of “integrated” marketing is one that asserts that the key concepts to be acted upon in the 21st century are those concepts that most ...

A 12 page paper discussing this company's marketing focus now that it has closed its gas and groceries sites. Priceline does have options available to it, but continuing to withhold all customer choice likely is not a viable one. Customer choice currently consists of either going to the Priceline website or not. If Priceline attempts other ...

A 5 page paper that discusses specific aspects of Nokia Corporation. This is the world's #1 seller in the mobile handset market and it is the overwhelming leader in the U.S. This essay discusses the overall explosion in the use of cellular phones, Nokia's target market, why this is their target, future technology and whether ...

This 5 page report discusses the ways in which a situation may be approached and analyzed within a statistical framework. The example used is that of mail order catalogs. One key factor to be kept in mind is the fact that the fourth quarter of the year always has the highest number of catalogs distributed by retailers determined ...

6 pages in length. The role of advertising for an organization is much more vast than one might imagine. It is supposed by many that all one needs to succeed in business is to provide a product or service to the public at a fair price. But with the competition in today's society we find that there ...

A 14 page overview of a hypothetical marketing/advertising campaign for Anheuser-Busch. Relates the challenges faced by the company and proposes a limited geographic marketing/advertising campaign promoting a combination brewery/retail outlet. Suggests complimenting traditional advertising media with an electronic advertising campaign over the World Wide Web. Bibliography lists 9 sources.

This 5 page paper provides an overview of the industry after the problems it encountered due to the Firestone debacle. Firestone/Bridgestone is highlighted. An abstract is included. Bibliography lists 5 sources.

This 8 page paper looks at the cultural differences that marketing has to contend with. These may be to different cultural groups within a country or on an international basis. The paper focuses on the international aspects of cultural differences such as masculine and feminist cultures, moral values and also gives some case studies to ...

12 pages in length. A strategic marketing question which astute business people will want to ask themselves is how does the buying process for industrial products differ from that for consumer products? Is the decision making unit concept and buying decision process equally applicable to both, or does it differ? And if it differs, in what way? ...