Essays and Research Papers on Consumer Behavior

A 6 page paper on recruiting student volunteers to work with homeless children at a homeless shelter. The writer describes the methods proposed to recruit volunteers along with unique innovations to motivate students. Techniques for assessment of the program are described. Bibliography lists 6 sources.

A 5 pager on recruiting women from an inner-city homeless shelter to attend S.T.D. workshops. The writer describes the methods proposed to recruit them as well as how to evaluate whether or not these are successful. Bibliography lists 5 sources.

A 12 page marketing plan. Lush Ice Cream and Sorbets is a startup company that is far from just another ice cream manufacturer. The company's target market is comprised of vacationers visiting coastal resorts along the North and South Carolina coastline. Lush offers a few standard ice cream flavors (i.e., chocolate and ...

A 10 page paper discussing general marketing at Ben & Jerry's. There is a growing demand for superpremium ice creams as well as the more health-conscious lower fat products of frozen yogurts and sorbets. Ben & Jerry's offers all those choices already, served with social responsibility and a good deal of fun. ...

A 12 page marketing plan for the sale of species of large parrots, domestically bred and home-, rather than store-, raised. The paper includes sections headed Situation Analysis, Background, Marketing, External Issues, Regulatory Issues, Goals and Objectives and Marketing Strategy. Sales of the larger tropical parrots has now surpassed that of cats to ...

A 12 page paper discussing a software company's need for changing their marketing focus. The primary source of the success of the business has been their relationship with the savings and loans financial institutions in the state of California. Those institutions are quickly diminishing in number, however, as federal regulations prohibiting wide geographical ...

10 pages in length. Direct Marketing has been an important avenue to increased sales for years, and as people's lives get busier, sales resulting from direct marketing activities have only grown. Even with the increased costs of printing and postage, catalogs sales still are big business, and the growth of the Internet promises only ...

A 5 page paper that provides an overview of the processes involved in distributive negotiations and applies them to automobile sales. This paper also demonstrates the most effective avenue for success in car sales negotiations. Bibliography lists 2 sources.

A 12 page paper. Called a scam by some and the 'future of marketing' by others, multilevel marketing (MLM) most likely lies somewhere in between. Of course, there are MLM scams that are nothing more than thinly disguised pyramid schemes, but there are also many reputable MLM companies, such as Mary Kay Cosmetics. ...

5 pages in length. Petra Nelson is one of the up and coming business owners who appreciates the contribution of everyone on her staff, from the highest paid manager to the college student who works part-time for minimum wage. She is of the mindset that all input is worthy of consideration -- no matter ...

A 10 page research paper that explores the effects of warfare on trading between and among countries, both those actively involved in the war and those who do business with one or more of the countries at war. Specific examples are given. Bibliography lists 8 sources.

This 30 page research paper investigates the differences between pyramid schemes and multilevel marketing operations with examples of each. The paper is based on a problem solving activity for a company that intends to sell electricity through an MLM program but the company's failure to do certain steps left them open to be charged with ...

This 15 page research paper investigates successful strategies for service businesses to use to market their services. Techniques that have proven to be successful are discussed and explained. Internet Access Service Providers are offered as illustrations of how service industries can be effectively marketed. American Online is emphasized because of the errors they made as ...

This 12 page research paper discusses the differences between the relationship and transactional approaches to marketing. Specific examples of companies using each are included. Also included are examples of how companies have tried to buy customer loyalty - unsuccessfully. Which approach will be required for future competitiveness is discussed. Bibliography lists 8 sources.

This 4 page report discusses the concept of customer loyalty - what it is, how to get it, and how to keep it. Consumers have varying views on what an ideal relationship consists of and where they will place their loyalties. Whatever definition of customer loyalty is given, a truly loyal relationship is characterized by ...

A 3 page assessment of in-store retail marketing technique at Edison Bros. Incorporated's "Oaktree" clothing chain (in malls across the U.S.). Window display, merchandise arrangement, style, etc; are some of the key topic examined (based on the writer's observations). No Bibliography.

This 5 page report discusses a hypothetical direct mail campaign for the introduction of a professional soccer team in the North Texas market. Of the potential options for such a campaign, the writer presents three which will best serve the needs and budget of the team owners and promoters who want to fully ...

A 9 page paper examining the reliability of surveys. The writer describes different types of popular surveys, gives examples, and attempts to determine how accurate they may or may not be. Bibliography cites 7 sources.

A 15 page paper examining consumer choices and marketing targets in 3 areas: (1) the choice of one brand of watch over another of similar price and quality; (2) a smoker's switch from Marlboro to Marlboro Lights; and (3) brand choice (JVC) in a first-time video purchase. Advertising methods and rationale, ...

An 8 page paper discussing a plan for marketing cigarettes to adults currently smoking. The target market is young (20s) adults of lower-middle income with a high school education and perhaps some college. Because of ethics issues of marketing tobacco to minorities and because of demographic data indicating that Caucasians exhibit the highest ...

An 18 page research paper that examines how marketing has changed during the 1990s. Specifically looking at how these changes have impacted IBM and the personal computing industry, the writer analyzes the changing landscape of industrial marketing and the forces that shape today's marketplace. Bibliography lists 13 sources.

A 10 page marketing plan for concentrated home building. Materials and labor costs are higher than ever before, but there is a real need for affordable housing that serves that middle ground between public low-income housing and the soaring transitionals going up on postage-stamp sized lots in developments across the nation. A niche ...

A 6 page paper exploring the marketing maneuvers of the 1992 presidential campaign. Stresses that it is marketing that determines our political leaders and gives numerous examples of the marketing strategies used by Bill Clinton, George Bush, and Ross Perot. Bibliography lists 6 sources.

A 6 page paper that considers the economic elements of purchasing a car. This paper evaluates things like: the use of the blue book, getting the best buy, differences between new and used cars, and the long-term implications of car buying. Bibliography lists 5 sources.

This 8 page paper explores purchasing policies and practices. Specific and brief mention is made to food and beverages for hotels and restaurants, however, the policies are generic. Bibliography lists 7 sources.