Essays and Research Papers on Consumer Behavior

A 6 page paper discussing current views of ways to enhance customer satisfaction in service applications. Service has been a larger contributor to the overall economy for several years, and the trend is only growing. Businesses spend millions on market research and inventive new ways to build new customers, but too many neglect ...

An 8 page paper that discusses the significance of marketing focused on children on the interdependent relationship between children as consumers and parents. The author utilizes a number of sources that represent the current trends of advertising representatives. Bibliography lists 6 sources.

This 5 page report discusses 'Marketing Myopia' that was written by Theodore Levitt for the Harvard Business Review in 1960. According to Levitt, Business leaders who continue to concentrate myopically on the bottom line, wooing the approval of Wall Street and shareholders for their quarterly earnings performance, are certain to get low marks in ...

A 4 page paper on selling and sales techniques. Creativity is the fun of sales; customer service provides the satisfaction. But the one outstanding feature of a successful salesman of integrity is his absolute honesty about his product. Bibliography lists 4 sources.

A 5 page book report on 'Outrageous!: Unforgettable Service ... Guilt-Free Selling' by Scott Gross. This book takes a completely new look at the subject of salesmanship and illustrates, through the author's own experience, how being a salesperson can be a fun and profitable experience by implementing outrageous and fun into the work place. His ...

12 pages in length. --Appropriate and well-thought out design is essential in creating useful surveys. Specific questions must be asked . . . and answered. Before undertaking any survey, the surveyor must be very clear on what information s/he hopes to discover and how that information should be used. Bibliography lists 8 sources.

A 16 page paper discussing ethnic marketing. In today's business climate, every business must make the most of every opportunity it discovers. The urban African-American and Hispanic markets are formidable already, and only growing in their influence. Both segments carry the potential to significantly affect the fortunes of those companies offering products ...

In this 4 page essay, the writer looks at the impact that telecommunications have had upon marketing. An overview of the Internet and on-line services is complemented by several case examples of successful business ventures. The point is kept simple. Bibliography lists 8+ sources.

10 pages in length. A basic overview of what marketing on the Internet is, how it works, and what the benefits provided by it are. The writer also presents several key issues to consider such as Internet security, costs involved, alternative to credit cards, and uniqueness of methods to consider when marketing on-line. Bibliography lists ...

A 14 page research paper examining the past and anticipated growth of Internet commerce. Included are discussions of prior mobility restrictions of customers and the ease by which their governments could impose import restrictions, alliances between worldwide companies, such as IBM and MasterCard, to facilitate Internet marketing and increase security of transactions. Also ...

A 10 page research paper which looks at what is needed to have a successful presence on the Internet for an air freight carrier. The writer specifically profiles the Web sites of FedEx and UPS examining the features which make these sites successful. Bibliography lists 6 sources.

A 6 page paper comparing the investment quality of Emery Air Freight, Federal Express and Airborne Freight. The paper compares business results, stock valuation, management effectiveness as expressed in terms of return on equity and return on investment, debt ratios and profitability. Stock performance for 1995-1998 is charted for each; another chart integrates ...

A 5 page paper that considers the use of the Internet as a means of marketing for chain restaurants. The writer demonstrates that the Internet provides exposure to specific demographic groups not readily available in other marketing formats. Bibliography lists 5 sources.

A 6 page paper discussing some of the reasons for the raging success of some businesses in Internet sales, while others languish and complain that it just hasn't worked for them. The bottom line is that there is incredible potential for success on the Internet, but businesses must make it easier for consumers to ...

A 10 page essay discussing using the Internet as a sales tool. Electronic selling is very different than other kinds of media and the business person needs to consider numerous issues, such as the type of consumer that uses the Internet to make purchases. Many different aspects are discussed, including sales strategies, populations of consumers, ...

This 11 page paper discusses the changing practices in sales and how salespeople are now approaching prospects and clients. The hard-sell is gone; today, there is a focus on relationships. Still, there are some techniques that successful salespeople use. These specific techniques are discussed. Bibliography lists 8 sources.

A 10 page paper discussing the key components of a successful software launch. What are the problems facing developers? How can they be resolved? Bibliography lists ten sources.

A 6 page paper which discusses various aspects of the process of product innovation, focusing on the importance of strategy, structure and culture. Examples are given to help define their importance in the process of product innovation. Bibliography lists 4 sources.

A 11 page research paper examining marketing's tendency to focus only on short-term gains from advertising as it relates to environmental advertising. Though no clearly-defined environmental advertising standards exist, states' attorneys-general have had success in controlling blatantly deceptive environmental claims in advertising, basing their charges on the long-standing requirements for truth in advertising. Bibliography ...

A 7 page essay examining environmental marketing. This paper's approach is consistent with Theodore Levitt's definition of the purpose of business (as presented in Levitt's 1983 publication, 'The Marketing Imagination.' According to Levitt, any business exists solely for the purpose of creating and keeping a customer. The purpose is not to produce as ...

A 9 page marketing campaign designed for the cooperative Almagated United Growers Company. Information on trends, competition, demographics, target marketing, objectives, and more-- are broken down into a set of formal stages. An excellent reference for anyone studying marketing. Bibliography lists 9 supporting sources.

A 16 page marketing plan for a fictitious product: an "all-in-one" toothpaste & mouthwash gel. The writer analyzes true statistics to evaluate the toothpaste & mouthwash industries individually, their markets, and whether this product will be successful. Product, pricing, promotion strategy, etc; are all presented as is a brief overview of how success will be ...

A 10 page paper presenting a marketing plan for a startup online brokerage services firm. The online discount broker is the current news of stock trading. At just over 200,000 trades daily involving more than 100 million shares of stock, Internet trading still represents only a fraction of the total volume of any ...

6 pages discussing basic ideas behind how the writer would market a fictitious product called "Speak Your Mind, Version 1.0"-- which would enable users of common word processors to literally speak to their computers-- giving them commands verbally instead of via keyboard. Bibliography lists 3 sources.

A 6 page comprehensive overview of how corporations develop marketing/advertising plans and then evaluate their effectiveness. Specific examples are provided. Bibliography lists 6 sources.