Essays and Research Papers on Consumer Behavior

This 16 page paper explores the Dyson Appliance company located in the United Kingdom. James Dyson has been inventing things since 1970. This paper reports his early inventions and then focuses on his innovative cyclone, bagless vacuum cleaner, which he first launched in Japan in 1983. It would take years for him to obtain the ...

A 6 page paper providing an overview of the cellular telephone service industry from an AT&T Wireless perspective. The paper concludes that AT&T Wireless has other interests, and it appears that serving customers is not among them. With price competition about as narrow as it can get, the company needs to place greater ...

This 3 page paper provides an overview of consumer privacy laws and why they should be stricter. Also addressed is the fear of identity theft and how keeping customer information private will reduce the risk of falling victim to this crime. Bibliography lists 4 sources.

This 10 page paper is a chapter-by-chapter review of the book "The 22 Immutable Laws of Branding" and the principles it explores. Bibliography lists 1 source.

This 5 page paper is a book review of Al Ries and Laura Ries book “The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand”. The paper looks at the contents and application of the book, assessing its’ value to the marketing environment and to businessmen without a ...

This 4 page paper discusses Charles Fishman's book "The Wal-Mart Effect" and argues that the "Wal-Mart effect" is a good example of the law of unintended consequences. Bibliography lists 1 source.

This 5 page paper provides ideas for bank loan officers embarking on a marketing campaign. It is suggested that young professionals be targeted for bank loans and provides a great deal of Information regarding law firms. Bibliography lists 4 sources.

A 5 page paper discussing some of the limitations that the professions face in marketing their services and suggesting ways to overcome those limitations. The American Dental Association prevents dentists from claiming any type of superiority over other dentists; some states maintain the same requirement as state law. Marketing services carries its own ...

A 4 page paper discussing the benefits of using advertising to educate consumers. Educating consumers is a point of advertising's classic rules, but advertisers have moved increasingly further away from that rule in recent years as they strive merely to put brand names in front of consumers. As is the case with anything ...

This 8 page paper explores consumerism in terms of rational decision making. Economic issues are discussed as are those pertinent to marketing. Bibliography lists 5 sources.

This 6 page research paper discusses factors involved in creating brand loyalty. What is it and how do companies get it? Factors discussed include brand equity, brand value and brand asset management, including the steps necessary in the managing of brand assets. Bibliography lists 5 sources.

A 5 page paper that investigates the attitudes of today's consumer and the effect this has on marketers. Comments from Hugh Mackay provide a foundation for part of the paper. Specific marketing approaches are included. Bibliography lists 5 sources.

A 7 page paper presenting an advertising research project in which a survey was used to assess the effectiveness of celebrity endorsement in advertising in terms of obtaining the desired effect on the consumer. The paper reports a survey done of 52 mall shoppers equally divided regarding sex. They were asked their opinions ...

An 8 page paper discussing general aspects and tools of marketing. Though it tends to appear to be a vast catch-all term for all business activity that is not either pure manufacturing or customer service, it rides that fine line between art and science, incorporating aspects of both. It can be straightforward and ...

A 5 page paper on what makes marketing different from other sciences. The writer argues that marketing is not a science and rather a discipline and gives several examples. Bibliography lists 2 sources.

A 14 page research paper on how businesses use marketing in order to be more successful. The paper examines the effects of marketing in 3 major categories: retail business, Internet commerce and environmental marketing, and stresses the value of marketing when it is conducted with integrity. For the lack of integrity, Mobil ...

Whenever a business considers investing time and capital in new projects, there exists a need to evaluate the market for future trends and influencing variables to determine cost efficiency. Technology has become one of the major influences on the market system today, both as a characteristic that must be considered for a business and ...

A 4 page paper explaining the five stages of product life cycle. The writer provides classic definitions of each stage and offers examples of how they pertain to a specific industry. No Bibliography.

An 8 page research paper that is written in the form of an investigative report into the how a planned software development program for a corporation failed to meet its stated objectives. The writer details what went wrong and gives suggestions that can be implemented to facilitate the software development life cycle in the ...

A 5 page paper in which the writer discusses the basic strategic planning that goes into setting price. As an example, the paper takes a brief look at the pricing strategies incurred in price setting for a fictional company marketing a drug that cures Aids. Bibliography lists 2 sources.

10 pages on consumer research groups; their importance, functions etc; Examines issues, defines terminology, provides 1 illustrative chart. Bibliography lists12 sources.

A 19 page analysis of data obtained from real 1995 surveys of Kean College (a New Jersey state college) students about their attitudes towards the school that they attend. Includes statistical analyses, recommendations, and application of consumer behavior theory. Very useful as a model for those studying business-related courses such as consumer marketing. ...

A 15 page research paper primarily examining the reasons and the need for vigilance in the area of customer satisfaction. Too many companies get so involved in their own internal processes that they forget to ask their customers just what it is that they want. Several authors maintain that it is nothing short ...

A 33 page paper taking a general look at marketing and consumer behavior since the 1920s, when widespread use of electricity and economic prosperity gave rise to marketing in earnest. There was growing discontent with promises made vs. product delivered by the 1950s; the current consumerism movement was crystallized in 1962 with the Consumers' ...

An 8 page paper discussing devising a sampling plan for market research for a new product. There are rules of common sense in market research, one of which dictates that the most useful responses will be those from users of similar products. In the case of an Internet-ready color television, that similar product ...