Essays and Research Papers on Business Plans

This 5 page paper presents a marketing plan for Coca-Cola to launch a new sparkling, flavored beverage product. This plan includes a SWAT analysis, market research, industry analysis, competitive analysis, target market information, and more. Bibliography lists 5 sources.

A 4 page paper very briefly touching on the points necessary to consider in planning a startup nightclub. The paper includes demographic information on the area in which the club will operate, as well as general industry information. The paper includes anticipated annual revenues both before and after the “honeymoon” period in which ...

A 5 page paper that presents a continuation of PGturpj.rtf where an initial plan was presented for a private company to establish a tutoring program for a neighboring school. This essay includes a work breakdown of 10 primary tasks with the optimistic time, most likely and pessimistic times presented along with the weighted activity time. ...

This 25 page paper is a plan for setting up a skiing school in Switzerland. The paper starts by outlining the idea. The target market is assessed along with potential influences from macro factors. Financial projections of the profit, balance sheet, break even point and internal rate of return are also provided. The bibliography ...

A 10 page paper that presents a plan for beginning a new airline. Topics include the type of aircraft to be used, beginning routes, motivating personnel, target market and services, code sharing and strengths of the company. Bibliography lists 9 sources.

This 15-page paper deals with marketing plans and suggestions to move Slendertone (an Irish company) into a world-class brand. This is based on a case study prepared by Michael J. Murphy.

A 5 page paper addressing parts of a business plan for a combination bar and bowling center that will also offer other games conducive to league play. The plan calls for leasing both space and equipment, enabling “The Blackbird” to always be offering new, high quality gaming equipment. Bibliography lists 3 sources. ...

This 4 page paper considers how a business plan will be put together. The background to the plan is considered and the stages such as assessing the business idea, looking at the market and analysing the environment are all considered.

This 20-page paper is a sample of a marketing mix and strategy plan for soccer cleats that are fastened with Velcro instead of tie shoes. Issues surround target market identification, as well as pricing strategies, distribution and promotion. Bibliography lists 5 sources.

This 5 page paper presents a marketing plan for Coca-Cola to launch a new sparkling, flavored beverage product. This plan includes a SWAT analysis, market research, industry analysis, competitive analysis, target market information, and more. Bibliography lists 5 sources.

A 4 page paper very briefly touching on the points necessary to consider in planning a startup nightclub. The paper includes demographic information on the area in which the club will operate, as well as general industry information. The paper includes anticipated annual revenues both before and after the “honeymoon” period in which ...

A 5 page paper that presents a continuation of PGturpj.rtf where an initial plan was presented for a private company to establish a tutoring program for a neighboring school. This essay includes a work breakdown of 10 primary tasks with the optimistic time, most likely and pessimistic times presented along with the weighted activity time. ...

This 25 page paper is a plan for setting up a skiing school in Switzerland. The paper starts by outlining the idea. The target market is assessed along with potential influences from macro factors. Financial projections of the profit, balance sheet, break even point and internal rate of return are also provided. The bibliography ...

A 10 page paper that presents a plan for beginning a new airline. Topics include the type of aircraft to be used, beginning routes, motivating personnel, target market and services, code sharing and strengths of the company. Bibliography lists 9 sources.

This 15-page paper deals with marketing plans and suggestions to move Slendertone (an Irish company) into a world-class brand. This is based on a case study prepared by Michael J. Murphy.

A 5 page paper addressing parts of a business plan for a combination bar and bowling center that will also offer other games conducive to league play. The plan calls for leasing both space and equipment, enabling “The Blackbird” to always be offering new, high quality gaming equipment. Bibliography lists 3 sources. ...

This 4 page paper considers how a business plan will be put together. The background to the plan is considered and the stages such as assessing the business idea, looking at the market and analysing the environment are all considered.

This 15 page paper focuses on decision making within an action research project from the consultant's perspective. The company used is ARAMARK and the outcome of the project is to implement a more effective time and attendance system that will, among other things, eliminate overstaffing and understaffing, automatically calculate payroll, allow employees to access their ...

This 10-page paper focuses on a potential public relations plan for IBC, the company that produces Hostess products. The product in question involves a low-carb, low-fat snack, and how it can be best promoted through a PR campaign. Bibliography lists 2 sources.

A 4 page paper describing a new clothing line. The paper provides a logo and catch phrase for the new business, as well as biographical information about the designer and demographic characteristics of the target customer. The new logo and catch phrase are at the top of each page. Bibliography lists 2 ...

A 15 page paper providing a plan for a US textile manufacturer to expand to the West African nation of Benin. Africa is the most promising of all the continents to which MidSouth Textiles could expand. Costs are rising where they are not already high, and MidSouth needs to locate in an area ...

A 12 page project plan for the expansion of an existing business into another city. The retail store will be located in a local mall, in an existing retail space. The paper provides a Gantt chart, discussion of risk and an outline of the budget for the project. Bibliography lists 3 sources. ...

A 4 page overview of the considerations that are inherent in the expansion plans of this company. The author considers relationships with other carriers, resources, advertising and information systems. Bibliography lists 3 sources.

This 11-page paper is a promotional strategy program aimed toward selling and advertising Crest whitening strips. The paper discusses the product (strengths and weaknesses), the sales appeal, the main markets and the media outlets. Bibliography lists 2 sources.

This 12 page paper looks at a case provided form Mikes Bikes program and considers what strategies should be followed in year five. The paper argues for a hybrid strategy of price and differentiation as well as increasing sales through growth or a potential acquisition. The bibliography cites 8 sources.