Essays and Research Papers on Advertising Issues

This 7 page paper explains that the impact that advertising has on the consumers of today is vast and overwhelming. Most advertising falls into one of two categories: it appeals either to our logic or to our emotions. But which of these is most effective? By examining two different types of products, with a sample of logic ...

This 5 page paper explores recent changes in creativity in the advertising industry. Several advertising agencies are included in a discussion that looks at the changing state of media and creative forces. Bibliography lists 8 sources.

6 pages in length. When considering an e-commerce business, it is obvious the only edge to each business is the website seen by the consumer. Consumers who become impatient or frustrated with a website are able to simply log on to any of a number of competitors sites with the click of a button. E-commerce for this ...

This 2 page paper uses Rank's model of persuasion to evaluate a Clinton campaign commercial used in her 2000 run for the senate seat in New York. Rank's model is defined. Bibliography lists 2 sources.

A 5 page paper. Consumers are inundated with advertisements every day. Are they informative to the consumer? Are they useful? These are the questions that are addressed in this essay. Bibliography lists 3 sources.

A 14 page overview of a hypothetical marketing/advertising campaign for Anheuser-Busch. Relates the challenges faced by the company and proposes a limited geographic marketing/advertising campaign promoting a combination brewery/retail outlet. Suggests complimenting traditional advertising media with an electronic advertising campaign over the World Wide Web. Bibliography lists 9 sources.

8 pages in length. When marketing a candidate, a marketing strategy is developed using the "four Ps" - product is politics of the campaign platform; push marketing; pull marketing and the last P is polling. Within this paper we will discuss the strategies by covering the organizational issues, including the choice of people, setting up a task chart, issue ...

(5 pp) We see so much advertising that we tend to become either jaded about the advertising process, or we only notice those ads that we feel are striking and well done. The ad chosen for discussion is a TWA airlines ad in the November 27, 2000 issue of Newsweek (page 69). The ...

11 pages. Looks at the Pepsico organization and its use of the five forces model of competition, that is, the rivalry among competing sellers, suppliers, buyers, potential new entrants to the soft drink inudstry, and firms with substitute products such as juice and water and the five competitive strategies model which includes low cost leadership, broad differentiation strategy, focused low cost, ...

A five page paper which looks at the ways in which marketing strategies and advertising campaigns have changed the public image of coffee in order to take it from a grocery item to a designer commodity. The writer demonstrates how aspirational marketing techniques have succeeded in revitalising the customer’s perception of coffee and boosting sales. Bibliography ...

A 7 page paper. There are four stages in the product life cycle. Product maturity comes just before declining sales, the last stage. What does a company do when they face a mature product market? This essay provides numerous strategies the company can implement to overcome the limits found in this stage. Examples are ...

This 11 page paper explores problems with pre-testing and outlines alternatives. The client/agency relationship is emphasized in the analysis of ordinary advertising practice. Bibliography lists 8 sources.

What have we done to deserve Martha Stewart? This 5 page paper explores the possible answers to that question and takes a look into the business of being Martha Stewart. Bibliography lists 2 sources.

A 6 page discussion of the power of advertising. Proclaims that advertising is really aggressive capitalist attack seeking to persuade the mindless millions which live among us to buy a particular product. The product itself can take a variety of forms, from the latest toy to the most high tech gadget for your ...

An 11 page research paper that examines the relationship between establishing a brand name, i.e., "branding," and advertising. Numerous experts acknowledge that successful "branding" of a product or service is intrinsic to achieving and retaining customer loyalty. Bibliography lists 6 sources.

5 pages in length. The writer discusses the 'Got Milk?' campaign as it relates to the future of milk consumption. Bibliography lists 1 source.

(3 pp) Am I Thin Enough? is the "question" half of a 1994 book title by Sharlene Hesse-Biber. The "rest of the story," Hesse-Biber claims, may be found by looking at The Cult of Thinness and the Commercialization of Identity. Although she doesn't directly accuse anyone she feels that there are ...

A 24 page research paper. Marketers today face a different consumer environment than ever before. For one thing, this is a global world. For another, consumers today are far more knowledgeable about products and they have immediate access to an enormous amount of information. This paper discusses four generations: Baby Boomers; Generation X; Generation Y; ...

5 pages in length. A treatise on the impact advertisers try to make sociologically and psychologically instead of actually marketing the product. The secrets behind the ads. Bibliography lists 4 sources.

A 7 page paper. Global branding means creating a position for a brand on a global level. It is an undertaking that requires careful research and large investments but it can pay off handsomely. This paper discusses branding, in general, and then discusses global branding. Both the advantages and disadvantages of global branding are presented. ...

6 pages in length. Historically, the media have not earned the most stellar of reputations when it comes to portraying reality; indeed, the manner by which media advertising skews the perspective of reality has come to represent a commonplace approach to capitalistic consumerism. Proponents of television advertising contend that there is one phrase ...

10 pages. The purpose of this paper is to create two promotional strategies for athletic footwear. One of these strategies will be to use classical conditioning, and the other strategy will be with the us of instrumental conditioning. Each strategy will explain the learning theory, the promotion itself and how it illustrates the respective theory in action. ...

A 5 page research paper that examines TV and periodical advertising and whether or not this expenditure is actually worth the billions that advertisers pour into this effort to be competitive in the world marketplace. Bibliography lists 5 sources.

This 5 page paper explores the effect of product packaging in the behavior of consumers. Bibliography lists 7 sources.

A 5 page overview of the marketing strategies employed by Geico Direct. Emphasizes the careful selection of a customer base which is made possible through innovations in information systems. Points out that regardless of the cleverness of any particular ad, that ad will go nowhere without the infrastructure in place to support it. ...