Essays and Research Papers on Advertising Issues

A 4 page paper in which the writer explains several marketing communication tactics, such as branding, event sponsoring, e-mail newsletters and more. The writer comments on each tactic as it relates to Nike. Bibliography lists 7 sources.

This 4 page paper examined how the well known technology company Hewlett Packard comicalities with the public. The paper looks at different forms of communication, including annual reports and marketing as well as the use of e mail and the internet. The bibliography cites 3 sources.

A 7 page research paper that examines the topic of internal publics and effective communications, using the context offered by the crisis being experienced at Mattel over toy recalls due to toxic paint. Bibliography lists 4 sources.

This 4 page paper is written in two parts, the first part looks at what advertising and promotion is so importance in an integrated marketing communication (IMC) strategy. The second part of the paper considers the way that brand issues and desired image need to be considered before formulating a brand strategy. Both sections ...

This 6 page paper considers to what extent brand advertising is a form of social pollution and to what extent it may be argued as economically essential and culturally enhancing form of symbolic communication. The bibliography cites 5 sources.

This 3 page paper compares and contrasts five websites for coffee houses, assessing the main purpose of the websites, how they communicate and if they facilitate bilateral communication. The chains looked at are Dunkin Donuts, Starbucks, Caribou Coffee, Stumptown Coffee And Intelligentsia Coffee.

This 14 page paper begins by describing the very first television commercial for the Macintosh Computer in 1984. That ad set the tone for Apple's marketing of this brand for the future. The writer describes several of Apple's campaigns for the Mac, demonstrating the company's creativity and innovative approach to marketing. Other marketing strategies, such ...

In this 12 page paper, the writer was asked to focus on Dell using a pop-up ad on the Internet. The writer begins by describing the intrusiveness of pop-up ads. This theme carries through the paper. The essay includes the objectives of the ad, expected results, costs of Internet advertising, where to place the ad, ...

This 4 page paper looks at the way the brand Coca Cola is marketed in the US and internationally identifying factors which influence the approaches adopted by the firm. The paper then considers the way technology impacts on the marketing and the role of social responsibility and ethics in the marketing of Coca Cola. The ...

This 29 page paper provides an overview of the use of applied technology in the signage industry, especially when contrasted with the use of traditional signage. Bibliography lists 15 sources.

3 pages in length. This sample news release announces a new product by a general contractor specializing in bathroom fixtures. The announcement is made in conjunction with a special event. This creative paper gives an excellent overview of what public relations specialists strive for in a news release. Bibliography lists 4 sources.

This 10 page paper is written in two parts. The first part examines the past and current marketing practices of Gucci and how the marketing strategy was determined and implemented. The second part of the paper looks at what marketing strategies and practices that may be adopted in the future by considering the target market ...

3 pages in length. Compares this book to those of Ogilvy on Advertising by David Ogilvy and Market Segmentation by Art Weinstein. This book, written by the well-known Theodore Levitt of the Harvard Business School, is a vital one for any student of marketing.

A 7 page research paper that discusses gender stereotyping in advertising and the issues associated with its use, ethical implications and their potential impact on society. Bibliography lists 6 sources.

A 6 page paper which examines gender inequality and sexuality in advertising and argues that real people who to live up to the standards portrayed can suffer in many ways. Bibliography lists 1 source.

An 8 page paper looking at the content of both children's TV shows and the commercials within them from a gender view. Shows discussed are Looney Tunes (Porky Pig), Captain Planet and Muppet Babies. Commercials discussed are those for Oreo Cookies, a motorcycle that comes with a wrench for making bike parts move, triplet babies, ...

3 pages in length. Mass media advertising's influence over the general populace is akin to all the little children who blindly follow the Pied Piper of Hamlin; although they do not conscious know why they respond to his melodic tune, the youngsters nonetheless pursue this entity that has taken hold of their decision-making ability. ...

This 4 page paper considers the way in which male gender stereotypes have emerged, first defining what is meant by the term gender stereotype and then applying it with specific attention to magazine advertising it and looking at traditional and newer stereotypes such as the ‘new man’ and the ‘metrosexual’. The bibliography cites 7 sources. ...

This 5 page paper simulates results for a interview based qualitative research assessing the perceptions of male gender stereotypes in magazine advertising. The paper is based ion a survey provided by the student and consists of findings and a discussion. The bibliography cites 5 sources.

This 3 page paper examines the controversy between the restriction of our freedom of speech, the importance of the tobacco industry to our national economy, and the dangers of smoking,-- especially among the young. Bibliography lists 3 sources.

This 4 page paper is a reflective paper considering the way in which health marketing takes place, focusing on the approaches and strategies adopted by pharmaceutical companies to support the sales of their drugs. The bibliography cites 3 sources.

A 9 page research paper that contrasts and compares US direct-to-consumer advertising for prescription drugs with the European approach, which emphasizes public health education because the advertising of name brand drugs in the EU is prohibited. The writer concludes that these two forms of advertising are converging and that this evolution offers a positive benefit ...

This 5 page paper focuses on specific aspects of Nike's operations. These include a brief history of the company, including how the 'swoosh' became its logo, the company's mission statement, target market, competitors, pricing and marketing strategies. Distribution channels are also discussed, including Nike's venture into e-commerce. Bibliography lists 5 sources.

This 3 page paper examines a case study submitted by a student where a firm generates lists for telemarketers. The ethics of these lists which are tied to credit history are discussed. No sources.

A 5 page paper that begins with an overview of the history of instant coffee, who, when and where it was invented and first mass-produced. Some of the brand names are reported along with a description of some of the many different types of instant coffee. The decline in the U.S. market is addressed along ...