Essays and Research Papers on Advertising Issues

This 5 page research paper analyzes two advertisements for Disney World in terms of what the ads convey about an ideal family paradigm. Bibliography lists 7 sources.

This 5 page paper considers the ethical perspective of marketing to children, arguing that children are particularly vulnerable. The way in which marketing takes place, as well as the potential impact that marketing, is considered looking at current and past practices and research that indicates children may take the messages of marketing assuming they are ...

This 4 page paper considers the decision made by Southern Comfort to utilize their marketing budget purely in digital media. To support this move a marketing strategy, considering the 4 P’s is discussed. The bibliography cites 4 sources.

This 3 page research paper/essay uses the AIDA template to discuss the good features of the 2013 Christmas ad for Legos and the bad features of an ad for McDonald's that ran earlier this year. Bibliography lists 3 sources.

A 3 page paper which looks at how tobacco advertising affects the young of the nation. Bibliography lists 2 sources.

A 6 page paper. This paper has several sections in its analysis of an Online advertisement for Apple Mac computers. The first sections describe, in detail, the advertisement. The paper discussed central and peripheral routes in persuasion, subliminal messages, cognitive dissonance, conditioning and the four elements of persuasion in ads. Each is applied to the ...

A 4 page essay that analyzes a Dior Rouge ad featuring Natalie Portman from their 2013/14 campaign. The writer discusses the message that the ad conveys. Bibliography lists 1 source.

This 3 page paper focuses on the 2013 ad featuring Kate Upton selling Mercedes-Benz. The paper explores the use of sex and sexuality in advertising. The commercial is compared to the one featuring Paris Hilton. Bibliography lists 3 sources.

This 15 page research paper presents an extensive discussion of China and glocalization that focuses on McDonaldization, that is, the effects of and role played by the McDonalds Corporation in the Chinese marketplace. Bibliography lists 9 sources.

This 3 page paper reviews three articles reporting on advertising regulations in the US. The content of the articles is summarized and then applied to determine the practical impact on marketers. The bibliography cites 3 sources.

This 3 page paper describes Kenny Homemaker & Companion and the services it offers. Bibliography lists 4 sources.

In a paper of three pages, the author writes about the company named Canadian Goose. The author of this paper discusses how the company changes their marketing strategy to more fashionable rather than just a quality product. There is one source cited in this paper.

This 4 page paper discusses neuromarketng, and how it use neuroscience, and well as its effecting on branding. Bibliography lists 4 sources.

This 4 page paper looks at the similarities and differences when marketing services instead of goods, looking at the different concepts and the way that models such as the 4 P’s maybe applied to the marketing of services. The paper concludes that there are some differences but basic concepts remain similar. The bibliography cites 6 ...

In a paper of three pages, the author writes about the Canadian company called Clearly Contacts. The author of this paper discusses the company's use of social media to help target specific portion of the population as well as quality product, low prices, and money back guarantee. There is one source cited in this paper.

In a paper of three pages, the author writes about the company named Cisco. The author of this paper discusses the new markets the company has expanded from corporate to also consumers, and how to use social media to help. There is one source cited in this paper.

A 5 page paper. The case scenario is about a brewing company that wants to add non-alcoholic beer to its product line. They also want to expand their business to another state. The analysis uses the 4 Ps of the marketing mix in relation to the new product and uses this same approach along ...

This 5 page paper looks at the text in two advertisements by Ashley Madison, where the image of a plus size woman is used to convey an image of unattractiveness and encourage men to have an affair. The way in which the advertisement may be interpreted in different times and places. The way images and ...