Essays and Research Papers on Advertising Issues

This 12 page paper compares and contrasts to television advertisements shown in Australia; McDonald’s and Carlton Draught Beer. Each of the advertisements is considered in turn, identifying the potential target market, looking at the way that the advertisement is seeking to stimulate a purchase using Maslow’s hierarchy of needs, and assessing the impact of the ...

This 10-page paper provides an overview of Riordan Manufacturing. Bibliography lists 3 sources.

A 3 page paper that begins by explaining that this company has a number of 'target markets' and reports the amount and proportion of revenue the company spends on marketing and advertising. The writer reports some of Nike's alternative and innovative marketing tactics. The writer reports that even Nike is reducing its expenses in this ...

This 3 page paper provides a hypothesis in regard to why there are Mac versus PC commercials. Bibliography lists 3 sources.

This 7 page paper looks at the benefits that firms gain from branding strategies, how they fit in with corporate strategies and considers the argument that the principle aim of branding is to enable the firm to charge a higher price than for a non branded item or service. The bibliography cites 14 sources.

A 5 page paper that discusses specific issues related to advertising. The first section discusses what puffery is and provides examples, the second discusses certain brand principles and two that Starbucks used and then forgot, and the third brief section critiques an ad for Wonderbra. Bibliography lists 4 sources.

This 3 page paper looks at problems the company faced during the 2000s. Public relations is discussed. Bibliography lists 3 sources.

This 3 page looks at the concept of modern mythologies and the way that are seen and used in modern media, using the example of Castle Larger beer advertisements in South Africa. The bibliography cites 7 sources.

This 4 page paper examines branding and focuses in on how consumers forge relationships with brands. Bibliography lists 5 sources.

A 3 page paper that discusses Nike's marketing mix in terms of the 4Ps. The writer comments on Nike's use of the 4Ps and the need to adapt quickly as trends appear in the marketplace. Bibliography lists 4 sources.

This 4 page paper examines a Calvin Klein Euphoria ad. The ad is discussed in depth and analysis is provided. Bibliography lists 2 sources.

This 3 page paper examines an article about marketing in China. The paper focuses on the study conducted by authors. Bibliography lists 3 sources.

This 3 page paper examines four articles in the context of one newspaper. No additional sources cited.

This 5-page paper discusses whether the marketing mix of product, pricing, promotion and placement can work in an international context. Bibliography lists 3 sources.

This 4 page paper looks at the extent to which archetypal images from myth and fairytale are used in advertising in order to create images that appeal to the needs of consumers. The paper is presented in a practical manner looking at a number of sample advertisements. The bibliography cites 5 sources.

This is a 3 page paper that provides an overview of effective advertising. A Bose ad is analyzed for its target market, and alternatives are proposed. Bibliography lists 1 source.

This 3 page paper looks at how advertising impacts society. Bibliography lists 2 sources.

This 4 page paper analyzes a print advertisement. Bibliography lists 4 sources.

This 6 page paper looks at the role and importance of branding in the confectionary industry, assessing how and why it is used, the potential value as well as the consideration which are present for branding in the international environment. The paper uses real life examples to illustrate points raised. The bibliography cites 8 ...

A 4 page paper. This paper provides a brief historical background for the company, identifies its model and innovations, identifies some of its customers, and offers comments. Bibliography lists 4 sources.

A 3 page research paper that offers analysis of an ad for Audi cars. Bibliography lists 3 sources.

This 3 page paper uses Hine's work as a springboard for discussion. The paper concludes that package design ought to be given a lot of thought before a new product release. Bibliography lists 3 sources.

This 19 page paper looks at the issues and challenges of global marketing strategies. The paper includes consideration of the internationalization process, the choice of a standardized or a localized strategy and media issues. The paper looks at a wide range of theories that can be applied to nay industry but pays particular attention to ...

3 pages in length. The writer briefly discusses the unethical nature of My Little Pony television commercials that show the inanimate object coming to life. Bibliography lists 1 source.

3 pages in length. One of the greatest assets of technology is how businesses have an endless reach to target markets over the Internet; coupled with the advent of virtual social networks like Myspace and Facebook, companies have extensive access to consumers between the ages of 13 and 17, a group whose developing personal ...