Essays and Research Papers on Advertising Issues

A 3 page research paper/essay that offers a feminist critique of an ad for an oral contraception medication called alesse. Bibliography lists 4 sources.

A 4 page research paper that summarizes and analyzes an article Robert Weisman, “Why Google makes everyone else nervous” (May, 2006). Then the writer briefly explores other sources to verify the accuracy of Weisman’s assessment and finds it to be highly accurate. Bibliography lists 4 sources.

An 11 page paper that discusses different aspects of the topic. Should Ronald McDonald be eliminated? In light of recent laws about advertising in France, what should the company do? Is there evidence that banning food advertising to children will reduce the obesity rate among children? These topics are discussed, including court cases, the ...

This 3 page paper examines the health care industry to support the argument that “marketing is more than promotion, and promotion is more than advertising”. The bibliography cites 5 sources.

This 4 page paper compares the online and printed advertisements of Starbucks, looking at what they communicate, the way they support sales and try to motivate purchases and how they compare. The bibliography cites 3 sources.

A 3 page paper providing a media plan for advertising a golf club in Raleigh, North Carolina. The plan calls for using newspaper, billboard, airport and radio advertising. Bibliography lists 5 sources.

This 10 page paper looks at the way a web site for a fictitious company is designed, what is good and where there is room for improvements and then suggests improvements that could be made. The bibliography cites 6 sources.

5 pages in length. Analyzing print advertisements within the context of Toulmin's model is to examine that manner by which marketing campaigns are formulated to transfer, change or otherwise move the consumer's attitude from such psychological locations as indifference, detachment and resistance to one of relevance, association and agreement. Based within a theory ...

A 3 page research paper that offers analysis of 3 ads featured on an Internet magazine that pertains to the video gaming industry. Bibliography lists 3 sources.

A 11 page paper. The writer begins with background about Apple's brand-building activities and successes. The major portion of the paper describes and analyzes Apple's Web pages about iPhone. The writer describes what is on each link and the benefits to the consumer. The writer comments on the selling premise, product position, product image, and ...

An 11 page paper that begins with a brief explanation of public relations, including the essential elements of such a campaign. The last time AT&T had a major public relations issue was in 1982 right after their breakup. What the company did in that campaign is reported and discussed. Since PR is ongoing with ...

This 10 page paper looks at the role or marketing and considers why, if marketing aims to meet customer expectation consumer rights are such an issue today. This subject is approached from the perceptive of business management and corporate social responsibility (CSR). The bibliography cites 14 sources.

This 14 page paper discusses a number of issues beginning with the typical Starbucks customer and motivation for purchasing, using Maslow's Needs theory. The writer then identifies the personality theory and the trait theory that are most applicable to Starbucks' customers as well as brand personality. The section on perception discusses attributes of Starbucks ...

3 pages in length. The desire to enhance physical features with such tools as color and adhering objects to the body has held historical importance throughout the human time line. Whether for personal or cultural identity, adorning the body serves to distinguish social status and gender; some cultures engage in the practice of ...

This 6 page paper provides an overview and critique of the book. This work is authored by Timothy Coombs and Sherry J. Holladay. No additional sources used.

A 3 page paper which examines the impact of print media advertising on consumerism. Bibliography lists 4 sources.

This 16 page paper looks at how successful branding takes place. The paper start by examining what is meant by branding and successful branding and then looks at the way it may be achieved, including the similarities and differences between B2B and B2C branding. Based on the findings at set of steps to successful branding ...

A 3 page research paper/essay that discusses the details of several ads aimed at male consumers that use fallacious arguments. Bibliography lists 2 sources.

A 4 page research paper that offers analysis of an Internet ad, Quick-Loss AcaiBurn, Secret of the Amazon, using Toulmin's analytical process in order to determine its claim, data and warrants, which collectively present a strongly persuasive argument that support the reader purchasing this product. Bibliography lists 2 sources.

This 6 page paper examines the cosmetics industry and how they advertise in magazines. The bibliography lists 6 sources.

This 4-page paper covers ways in which shoemaker Adidas might use information technology to promote its brand and products. Bibliography lists 5 sources.

This 3 page paper examines ethical and sustainable business practices and how marketing enters the picture. Bibliography lists 5 pages.

A 15 page paper categorizing and assessing data gained from interviews with five women who reviewed five different print ads, each of which featured a woman in varying situations. GQ ads promoted Evan Williams whiskey and Dolce & Gabbana; Cosmopolitan ads promoted Armani Exchange, Juicy Couture and Jergens Shea Butter Moisturizer and Cream. ...

This 3 page paper considers the advantages and disadvantages that are associated with using lifestyle categories to segment target markets with a focus on firms operating in the international environment, looking at how and why it may be useful as well as at the constants. The bibliography cites 3 sources.

For a company to maximize its revenue it is important that it can allocate its' marketing resources in an effective manner. This 3 page paper looks at the reasons why a misallocation may take place using the case of Samsung as an example to illustrate the way this misallocation can take place. The bibliography cites ...