Essays and Research Papers on Advertising Issues

This is a ten page paper which discuss product placement, what it is, how it is used in the film industry, and what future it may have. The bibliography has 8 sources.

This is a 5 page paper which examines the effect that interactivity and individualism has had on marketing strategy. The bibliography has 6 sources.

This 7 page paper looks at a few controversial ads which use women's bodies to sell product. The Coors' Silver Bullet ad, the Paris Hilton ad, and a few others are noted as offensive to some. Why companies should not objectify women to sell product to men is discussed. Bibliography lists 5 sources.

This 4 page paper uses the company and product WD40 as a springboard for a discussion on branding. Family branding and single item branding are compared and contrasted. Bibliography lists 6 sources.

A 3 page paper discussing apt locations for a new private airport to place advertising for the first few months of its existence. The paper recommends that the company market itself both to businesses and pilots, as each has a voice in the destination point of private aircraft. The paper recommends that the ...

This 3 page paper looks at the decline in print advertising but argues that the pictures will continue to resonate with audiences. Google is used as an example. Bibliography lists 3 sources.

This is a 6 page paper that begins by defining and explaining the five components in the promotion mix: adverting, personal selling, public relations, sales promotions and direct marketing. A chart is presented that rates each of the five components in terms of their potential to achieve certain goals. The writer then selects which promotion ...

A paper which looks in detail at Williamson's theories of advertising, with reference to the influence of Althusser and Lacan on her work, and the part played by advertising in the construction of representation. Bibliography lists 7 sources.

A 3 page research paper that very briefly deals with some specific areas of marketing, such as models of consumer decision-making; personality theories; tri-component factor model and problem-solving consumer strategies. Bibliography lists 4 sources.

This 3 page paper considers the way that Cocoa Cola and Pepsi have used benchmarketing in their advertising communications. The paper briefly defines benchmarketing and then examines the ways that Pepsi and Coke have used it in the marketing using examples of international campaigns. The bibliography cites 4 sources.

This 10 page paper considers the way that push and pull marketing strategies are used, looks at how they are used and presents cases to demonstrate the differences. The bibliography cites 7 sources.

This 12 page paper discusses why companies engage in international marketing rather than a series of national marketing strategies. The paper starts by looking at models and theories that explain how and why companies internationalize and then looks at the way this reflects on marketing strategy choices. The paper argues as the companies get ...

This 3 page paper uses various statistical methods to predict an advertising budget for Blues, Inc., a company that sells denim wear. Bibliography lists 1 source.

This 5 page paper is written in to parts and is based on a case study of a budget hotel located on the shores of the Caspian Sea. The first part of the paper considers customer behaviour and the influences on how they make the decision to book rooms at the hotel. The second and ...

This 3 page paper takes the form of a persuasive memo about an ad for a cigarette company, arguing that the company NOT use it in its present form.

A 3 page analysis of an ad that appeared in the July issue of Maria Claire. The writer describes and analyzes this ad in detail, pointing out how it employs the seven principles of design. No bibliography is provided.

A 3 page research paper/essay that addresses product placement in films or sitcoms. Companies spend millions of their advertising dollars in order for their products to be seen in films and television shows. AOL, for example, reportedly spent between $3 and $6 million to be featured as the online email provider in You’ve Got Mail ...

This 5 page paper looks at the way British Telecom are advertising and discusses this with reference to the following quote “New theory suggests that customers does not merely decode an advertising message, but creates or co-creates the message”. The bibliography cites 8 sources.

7 pages in length. The collective nature of popular media proved to be a quick study where the draw of masculinity was concerned. Noting how advertising is the art form of consumer capitalism, one only has to analyze the types of ideas, values and objectives contemporary society seeks to obtain and right alongside ...

This 3 page paper examines the relationship between media and anorexia. It argues that in part, media is responsible for the phenomenon. Bibliography lists 5 sources.

A 9 page overview of the public relations campaigns being launched in Australia to counter the obesity epidemic that is overtaking the country. The author illustrates this campaign from both an industry perspective and a governmental perspective, illuminating the facts surrounding obesity and the steps that must be taken to address it. Bibliography ...

A 4 page paper which examines how advertising influences the public citing two examples (Microsoft Xbox and McDonald’s) and analyzing perceived effects, actual effects, whether or not subliminal messages have been expressed, and considers the legality and morality of advertising methods and if there should be limits placed upon them. Bibliography lists 4 sources.

This 4 page paper examines how Wal Mart markets itself. Print and electronic media are the focus of attention. Bibliography lists 4 sources.

This 19 page paper examines Google and competitors, with attention to email programs. Five questions are answered. MSN Hotmail, Yahoo Mail and Gmail are compared and contrasted. Research is provided to support the assumptions. Bibliography lists 7 sources.

This is aa 5 page paper which examines how mythic imagery is used to sell an idea, a value system, a political agenda or a product. The bibliography has 6 sources.