Essays and Research Papers on Advertising Issues

This 15 page paper discusses the use of opinion leader techniques in a specific advertisement, and why opinion leaders are so effective. Bibliography lists 5 sources.

4 pages in length. The writer provides a brief overview of PR activities found at the Web sites of Burson-Marsteller, Ruder-Finn and Manning, Selvage & Lee. Bibliography lists 1 source.

This 5 page paper takes a look at the advertising industry in New York City. How it has changed over time is examined. Various aspects are discussed including the effect of the economy, technology and government regulation. Bibliography lists 2 sources.

During the 1980's and 1990's it was generally accepted that the use of sexual images or suggestion could have a very positive influence in advertising campaigns. In more recent year this approach has been questioned, many studies have taken place, some indicating that the use of sex has changed other reach the conclusion that sex ...

This 10 page paper looks at how a advertising message can be converted into an advertisement. Using Absolut Vodka as an example, the paper designs a full television advertisement and then shows how this is designed to maximise impact in terms advertising theory. The bibliography cites 10 sources.

A 3 page discussion of BzzAgent, an advertising company that promotes their product through word-of-mouth by providing products to volunteer reviewers. Based on a December 5, 2004 article by Rob Walker in the New York Times, this paper discusses the motivation of those that review the products, the ethics of such advertising and its ...

This 5 page paper is a literature review of how corporate branding has affected stadium development. This paper exposes the extent to which this has become a significant influence and the impact it has had. Bibliography lists 10 sources.

This 9 page paper helps to define public relations. The idea that PR is just free advertising is explored in depth. Advertising, marketing and PR are concepts discussed. Bibliography lists 5 sources.

A paper which looks at Airtours as a company, and the marketing strategies which might be used for a package holiday in Morocco.

This 4-page paper discusses Luke Sullivan's book 'Hey Whipple, Squeeze This,' which talks about the Charmin toilet paper ad campaign that shouldn't have worked but did. It also briefly mentions the evolution of the advertising industry. Bibliography lists 1 source.

A 5 page paper that discusses advertising strategies of the two companies. How successful has GEICO's gecko been and how successful has AFLAC's duck been? Did the icons increase sales? Both have branded themselves to these images. One author said that great brands have personality and GEICO has personality. AFLAC's duck is so popular, the ...

This 4 page paper describes three advertisements found in a recent issue of Money and analyzes them in terms of the message they wanted to send and how they did that. Bibliography lists 6 sources.

This 3 page paper examines what is needed for an advertisements to achieve its goals. The paper considers the need to get attention and communicate a message and argues the most important aspect is to ensure that the target audience can recall that message so that it will impact on their buying decisions. The ...

10 pages in length. The writer discusses the problems each company may face when reintroducing their respective products – Vioxx, Celebrex – to the market if FDA approval is received. Bibliography lists 7 sources.

A 6 page research paper that, first of all, offers a survey of different types of advertising on the Internet/Web. Then, two articles pertaining to Internet advertising are summarized and discussed. Bibliography lists 3 sources.

This 7 page paper discusses the marketing of the Swiffer products, beginning with the fact that the Swiffer sweeper was the first product developed by the company's restructured collaborative process. The writer discusses how P&G added value to this first Sweeper product by showing it could be used in another way. The essay includes comments ...

3 pages in length. When it comes to attracting customers, sales promotions represent a highly valuable marketing method for every industry. The real estate trade is no different from any other sector of commerce trying to boost its clientele; because houses are big ticket items and unlike a television or refrigerator requires a ...

A 5 page research paper that consists of two parts. The first part consists of a 4 page analysis of 3 articles on product placement in film and television. Product placement refers to the use of a commercial product by a character in a television show or feature film. This examination looks specifically at how ...

A 6 page paper which examines the culture of the 1920s in the United States as seen through various articles and advertisements. Bibliography lists 5 sources.

This 4 page paper provides a synopsis of a journal article entitled McDonald's secret marketing sauce. The article discusses the company's marketing approaches through the years. The writer reports highlights of the article. Bibliography lists 1 source.

A 14 page paper that begins with an introduction to Tesco PLC, the largest retail grocery company in the UK. Following the introduction, the writer reports growth strategies and some recent legal and ethical issues the company faced and resolved. The major focus of this paper is this company's public relations, marketing and advertising activities. ...

This 3 page paper examines an advertisement in the Asbury Park Press and provides an analysis of it. The target demographic is explored. No additional sources cited.

This is a 10 page paper which discusses promotional plans - push and pull strategies - for the promotion of a new cellular phone which can take photos. The bibliography has 5 sources.

A 4 page paper which examines if the use of sex in advertising actually helps sell products. Bibliography lists 4 sources.

This 3 page paper examines the idea that sex sells, but even so, it is detrimental to society. Several examples of how sex is used in advertising is provided. Bibliography lists 5 sources.