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Essay / Research Paper Abstract
This 5 page paper looks at the market for the iPad, considering the potential size of the market, the market share that Apple may achieve, the type of markets that the iPad may appeal to and the characteristics of the target market. The bibliography cites 7 sources.
Page Count:
5 pages (~225 words per page)
File: TS14_TEipadmark.rtf
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Unformatted sample text from the term paper:
service. The basic concept is a range of products which empower users, with many functions potentially available across the different technologies. The iPad had the immediate potential to be
successful, Apple already had a large following as a result of the iPhone and the iPod, with the brands becoming lifestyle brands rather than just product brands (Kotler and Keller,
2008). With a high level of consumer loyalty there was already an existing market for the products. However, Apple have been indulging in an aggressive fight back in order to
regain market share and increase their importance within then technology industries, as such the iPad has a much larger target market, with the aim of attracting new customers to the
Apple brand and appeal to other tablet PC users (Apple, 2010). There is little doubt regarding the presence of a high marketing
budget, and the size of the market appears to be potentially huge when the functionality and use of the device is considered. The iPad is a based on the concept
of a tablet computer, being the next development following the touch screen iPhone and the iPod Touch. The device utilizes a similar operating system to that found in the
iPhone, with the device controlled by the a multi-touch LCD screen. The device has a wide range of uses, including internet browsing, gaming, general media consumption as well as for
light content creation and reading of ebooks (Apple, 2010). One of the main features is that of Internet browsing, facilitating the use of different online activities, including social networking, general
browsing and other communications applications. The iPad can make use of WiFi, in addition to this there is a 3G capability to facilitate browsing of the Internet, as well as
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