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Essay / Research Paper Abstract
A 3 page paper. The value chain is very complex and comprised of numerous activities. This paper reviews eBay's value chain activities using Porter's model. Bibliography lists 3 sources.
Page Count:
3 pages (~225 words per page)
File: ME12_PGebay9.rtf
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Unformatted sample text from the term paper:
primary activities and support activities that can be found in most value chains although it should be noted that not all organizations perform the same activities. Porters primary activities are:
inbound logistics, operations, outbound logistics, marketing & sales, and customer service (Michaels 2007). Support activities are: firm infrastructure, human resource management, technology development, and procurement (Michaels 2007). Multiple activities are
found in each of these major categories. For example, firm infrastructure would include activities like planning and general management and inbound logistics would include receiving whatever the organization needs and
inventory control (Michaels 2007). eBay is a retail Internet organization. There is no physical store. Their business is conducted Online and that makes them different than most companies. Founded in
1995, eBay is now the largest Internet business with more than 147 million people conducting transactions (Gopalkrishnan and Gupta 2002). What is also astonishing is that more than 400,000 people
in America earn part or all of their living selling with this company (Gopalkrishnan and Gupta 2002). Its closest competitor is Amazon (Gopalkrishnan and Gupta 2002). eBays inbound logistics is
about only what the company needs to operate. Do to the nature and structure of their business, Online auction, they do not hold any inventory. This is true with outbound
logistics, also. The deal is made between the seller and buyer and it is the buyers responsibility to ship the item to the buyer. Sellers control the bidding and the
cut-off date (Gopalkrishnan and Gupta 2002). Sellers control the process. In operations, eBay continues to grow and change. As a type of product becomes more popular, the company creates a
new category to facilitate auction transactions between the seller and buyer. In 1997, for example, eBay had just 40 categories but they found a surge of business in antiques and
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