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Essay / Research Paper Abstract
A 7 page paper discussing the auction site’s competitive position. As the originator of a popular Internet sales format, eBay has become the industry standard against which all other online auction sites are judged. Some of those sites that would duplicate the process have little hope of luring away any significant portion of eBay’s users, but others have names that are much better known and have large user bases built outside the auction environment and for other purposes. This report assesses eBay’s competitive position via the use of several matrices measuring the internal and external environments. Bibliography lists 5 sources.
Page Count:
7 pages (~225 words per page)
File: CC6_KSmgmtEbayMatx.rtf
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Unformatted sample text from the term paper:
originator of a popular Internet sales format, eBay has become the industry standard against which all other online auction sites are judged. Some of those sites that would duplicate
the process have little hope of luring away any significant portion of eBays users, but others have names that are much better known and have large user bases built outside
the auction environment and for other purposes. This report assesses eBays competitive position via the use of several matrices measuring the internal and external environments.
Introduction eBay, Inc. was founded in 1995 because the founders girlfriend complained that she could not find a forum
conducive to expanding and streamlining her collection of Beanie Babies(r) stuffed toys. Word spread throughout the community that collects and trades Beanie Babies(r) and soon gained the attention of
buyers and sellers of other items. eBay was the first to devise the online auction format, one that since has been copied and duplicated by several other large sites
such as Yahoo! and Amazon.com. In only seven years the company has grown to the point that today "the eBay community includes 46.1
million registered users, and is the most popular shopping site on the Internet when measured by total user minutes according to Media Metrix" (Company Overview, 2002). It has been
duplicated many times by others, but most of those 46.1 million registered users are convinced that none of the substitutes can measure up to the "real thing." The purpose
here is to examine the competitive environment and eBays position within it. Existing Mission In
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