Here is the synopsis of our sample research paper on dvantages and Disadvantages of Different Data Collection Methods. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
AThis 6 page paper discusses 3 methods of data collection; postal questionnaires, face to face interviews and focus group, looking at the advantages and disadvantages of using each of the methods of data collection. The bibliography cites 3 sources.
Page Count:
6 pages (~225 words per page)
File: TS14_TEdatacol.rtf
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Unformatted sample text from the term paper:
or more methods that is likely to have the best match with the market research needs and available resources. In this paper three different ways of collecting market
research data will be assessed. One approach that has been widely used is the use of the questionnaire, this is a tool, it is not a methodology, as the
questionnaire may be applied in different ways. One of the older forms of research uses postal questionnaire. The postal questionnaire is designed for a potential respondent to self complete, usually
at home, but possibly in the work place, answering the questions. The questions will usually be coded for later assessment. The respondent will send the questionnaire back to the researchers
where the data is extracted and the responses analysed (Adams and Brace, 2006). There are advantages and disadvantages associated with this form of research. The use of postal questionnaires is
usually a form of quantitative research. Quantitative research is research where there is a large umber of answers gained, from a large number of respondents, but the answers will be
simple and lack depth. The questionnaires will usually be designed so that the respondent simply chosen one or more answers from the list, with the use of many closed questions
(Adams and Brace, 2006). So the quantity of the information is high but there is not dept to the information. However, with a large number of answers there is less
potential to receive biased results from a skewed sample choice. Where the sample that is utilized within market research is not representative of the population there is a potential that
the answers were not be representative of that population, therefore quantitative research has the potential to reduce this risk (Curwin and Slater, 2006). There are a number of major advantages
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