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Essay / Research Paper Abstract
A paper which looks at the Zara fast-fashion company and the reasons for its success. The paper also considers some aspects of recruitment, selection, reward-based performance and appraisal in the organisational context. Bibliography lists 6 sources.
Page Count:
3 pages (~225 words per page)
File: JL5_JL2zara.rtf
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Unformatted sample text from the term paper:
is now being emulated by fast-fashion companies in other countries besides Zaras native Spain. As Tiplady (2006) remarks, there are a number of factors which have contributed to Zaras success,
not least of which is the efficiency of design and distribution which allows the company to "take a design from drawing board to store shelf in just two weeks" (Tiplady
2006). Consequently, there is a rapid turnover of new items in stock, which generates continuous customer interest. However, Zara has also achieved this without resorting to outsourcing manufacture to Africa
or Asia: most of its manufacture takes place in Europe. The small batch production of each item is also an important element in the
companys success. Not only does it allow the firm to recover quickly should a particular item prove to be unpopular, the speed of turnover has made scarcity a valuable selling
point. As Connolly points out, Zara concentrated on designs which people were actually wearing (or which had only just arrived on the catwalks) rather than what they might be predicted
to wear in a few months time, and used the fast distribution network and small batch size to generate buzz interest amongst the customer base. In a social culture which
values rapid change and constant novelty, Zaras speed and clever marketing of scarcity were highly effective. Recruitment and
selection are separate but related processes: the former could be defined as the process of defining requirements and attracting applicants, whereas the latter is the process by which unsuitable applicants
are eliminated. Recruitment therefore constitutes an interface between the organization and the labor force: selection is concerned with integrating the needs of goals of the company with those of the
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