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Essay / Research Paper Abstract
This 5-page paper compares and contrasts Microsoft's Zune and Apple's iPod/iTunes, and outlines strategic marketing ideas for the Zune. Bibliography lists 2 sources.
Page Count:
5 pages (~225 words per page)
File: D0_MTipodzune.rtf
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Unformatted sample text from the term paper:
are Microsofts Zune and Apples iTunes. Both of these marketplaces provide entertainment online -- in other words, the user can access
Web sites and, for a small fee, download music, TV shows or videos to put on iPods or Zunes. The difference between
the two products is that Apple already had the market edge by introducing its iPod before Microsoft could get its product to the market. As a result, Apple has control
of the online music business. As of late 2006, iTunes had reported selling 1.5 billion tunes since launching in 2001 (Quain, 2006). When Microsoft announced its competitive Zune, there was,
understandably, skepticism. What well try to answer with this paper is whether Zune can erode any of iTunes share. To do that,
well examine some ad strategies, the products themselves, and some potential promotional thoughts. Zune and Advertising Strategy Through its strategy Zune
seems to be going after the exact same market that buys iPods. But a glance at its Web site reveals something interesting -- the videos it offers tend to focus
on television talk shows, as opposed to entertainment (such as movies or videos). This suggests that Zune is being structured to attract an older market than those tuning into the
iPod. Currently, the Zune advertising slogan is "you make it you," no doubt pointing out that a Zune user can personalize practically
everything on the device, combining pictures, movies, radio and music to the users specific preferences. Yet the difficulty here is that iPod users pretty much have the same benefit from
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