Here is the synopsis of our sample research paper on Young Plus Size Women and Positioning Plus Size Clothing. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 4 page paper discussing 19 to 25 year-old plus size women and the position of plus size apparel in the fashion industry. Plus size offerings no longer constitute a niche market. Rather, they are moving more toward mainstream. Sizes above 14 or 16 still are segregated into a “women’s” section in most stores, though that generally holds true only for outerwear. Hosiery, underwear and nightwear still generally are not segregated according to size. At least one retailer markets exclusively to young plus size women, and one website is growing exponentially by locating and offering those items that younger plus size women say they want to buy. Bibliography lists 4 sources.
Page Count:
4 pages (~225 words per page)
File: CC6_KSmktgPlusSz.rtf
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Unformatted sample text from the term paper:
Healthcare professionals and public health officials decry the growing trend toward obesity in America, citing increases in coronary heart disease and an epidemic of diabetes as two results
of our growing average weight. The median size for womens clothing was 12 for decades; it now has increased to 14 or 16, depending on sources consulted.
What this means for merchandisers, of course, is that the plus size offerings no longer constitute a niche market. Rather, they are moving more
toward mainstream. Sizes above 14 or 16 still are segregated into a "womens" section in most stores, though that generally holds true only for outerwear. Hosiery, underwear and
nightwear still generally are not segregated according to size. Who Are They? Plus size women still primarily are adults, but increasing numbers of
teens are joining the plus size ranks as well. There appear to be few hard and fast numbers to guide merchandisers and marketers in selling their plus size clothing,
illustrated by Hisey (2002), who writes, "Depending on who one listens to, anywhere between a third and half of American women are defined as plus size" (p. 59). This
equates to a situation in which "half of American woman (sic) are at least a size 14 or 16; half of those wearing sizes larger than that" (Hisey, 2002; p.
59). Seena Cox, product development manager for Riders Apparel, disagrees with those estimates and "says the number of true plus size women has
settled at between 27% and 30%" (Hisey, 2002; p. 59). This is lower than most estimates, but it still represents a significant portion of the market. Amy Wilder,
...