Here is the synopsis of our sample research paper on Yankee Candle Company. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
5 pages. The Yankee Candle Company is analyzed and their market structure analysis is the main consideration in this thorough look at the inner workings and structures of a major corporation. This paper can apply not only to the Yankee Candle Company but is an excellent overview of how one constructs a market structure analysis on any company. Bibliography lists 3 sources.
Page Count:
5 pages (~225 words per page)
File: D0_JGAcandl.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
major corporation. This paper can apply not only to the Yankee Candle Company but is an excellent overview of how one constructs a market structure analysis on any company.
MARKET STRUCTURE ANALYSIS The structure of a market is made up of the various sellers in a certain industry including the number, the amount of competition, and the products
being produced. The conduct aspect is that which involves how a product is marketed. This includes both pricing and advertising. The performance can be rated on marginal
cost pricing, also known as "allocative efficiency" (Economics of the Firm 2002, PG). The number of sellers, the product differentiation and the barriers to entry are all the parts of
the economic model that make up the structure. Differentiation implies a better or different product or service (or perceived as different) from others. With differentiated quality as the target.
For instance, does one ignore costs? Quality imperatives demand a strategy equating the product with desirable quality standards. Differentiation can earn above average profits even
in a slow growth or declining market. The Yankee Candle Company is the leading producer in their industry. While they do have some competition there is none that is
closely related to what the Yankee Candle does, which is specialize in candles. There is some product differentiation as the Yankee Candle Company also offers aromatic bath gels and
other personal care items for the bath. Yankee candle also offers "coordinating candle accessories available in dozens of exclusive patterns, colors and styles, including jar toppers, taper holders, pillar and
jar bases, jar shades, tea light holders and votive candleholders" to complement their candle lines (Yankee Candle Company 2002, PG). MARKET COMPETITION Perfect competition is one in which
...