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Essay / Research Paper Abstract
This 5 page paper reports and discusses some of many activities Yahoo! is involved in to develop a competitive advantage. Some items include their recent venture into show business, their purchase of another company, their reorganization, and other items. Bibliography lists 6 sources.
Page Count:
5 pages (~225 words per page)
File: MM12_PGyhoo.RTF
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Unformatted sample text from the term paper:
bring them in line with the operations surrounding these three segments of customers (Wireless News, 2006). The emphasis for operations is to provide the best services and value to each
of these segments (Wireless News, 2006). Yahoo CEO Terry Semel stated: "The Internet is continuing to grow and evolve at a rapid pace, and were reshaping Yahoo to be a
leader in this transformation" (Wireless News, 2006, p. NA). The last reorganization of the company intended to provide value-added services was just five years ago (Wireless News, 2006). These regular
reorganizations attest to the ongoing and rapid changes in the Internet economy. The company has specific core strengths upon which they capitalize. These include the ability to grow and
change quickly. Their strategies to enhance value chain operations include recognizing and forecasting trends and capitalizing on those trends (Wireless News, 2006). To do so, they utilize their core strengths
which include a dedicated focus on customer needs and wants, advanced technology, and developing leading-edge experiences for their different customer segments (Wireless News, 2006). Many of Yahoo!s services are free
to consumers. They offer, for instance, searching options, e-mail, news, articles, business information, and many other informational categories. Revenue is generated through advertising and affiliates (Yahoo! Inc., Annual Report, 2007).
The company identifies five categories of service: "Marketplace; Information and Entertainment; Communications, Communities and Front Doors; and Connected Life" (Yahoo! Inc., Annual Report, 2007). In December 2006, the company reorganized
into two primary "customer-focused groups: the Audience Group and the Advertiser & Publisher Group" each of which is supported by the large Technology Group (Yahoo! Inc., Annual Report, 2007). This
reorganization is intended to create value-added services, increased revenues and expansion/growth in the markets (Yahoo! Inc., Annual Report, 2007). Part of Yahoos value chain includes a number of partnerships and
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