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Essay / Research Paper Abstract
A 5 page discussion of the marketing potential presented by this online gaming opportunity. The author contends that this potential lies in the XBox features that allows players to remove themselves from their real-life worlds. Bibliography lists 5 sources.
Page Count:
5 pages (~225 words per page)
File: AM2_PPxBox.rtf
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Unformatted sample text from the term paper:
of online gaming! Life-like sporting events in which gaming competitors can compete against one another in the persona of sculpted and skilled athletes have become all the rage.
So too have fantasy games where players can take practically any form imaginable. From a marketing perspective these games have endless possibilities. Those possibilities are not just related to
the technical capability of the software that drives XBoxes but also with the seemingly insatiable desire of people for adventure and intrigue! Through XBoxes even the most mundane of
existences can become exciting. THAT ability drives the marketing considerations surrounding these devices. To support the contention presented above we only have
to consider a small fragment of the abilities that XBox live has to offer in terms of online gaming. "Blackhawk Down", a reality game allowing players to fill roles
in the downing of a U.S. helicopter in Mogadishu Somalia, is one of the newest XBox live games. It allows a multiplayer experience in which up to fifty players
can interact (Business Wire, 2005). XBox has always emphasized the multiplayer experience but the previous norm has been sixteen players, not fifty (Business Wire, 2005).
"Blackhawk Down" is also interesting in demonstrating the marketing pull exerted by XBox live in that it has enjoyed previous success in the PC franchise,
number 1 best selling success in fact (Business Wire, 2005)! This already tremendously successful game, therefore, is taking advantage of the new XBox format, a format that will allow
it even better economic returns (Business Wire, 2005). The game allows players to collect online stats, voice chat, messaging, matchmaking and more" (Business Wire, 2005). If money talks,
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