Here is the synopsis of our sample research paper on X CORPORATION AND TARGET MARKETING. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This paper examines the concept of core benefits as it pertains to marketing -- how one product can provide different benefits for different markets. Bibliography lists 5 sources.
Page Count:
7 pages (~225 words per page)
File: D0_MTtarmar.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
X Corporation has found this to be the case through its success in international marketing. The X Corporation has had great success in selling the same products in many of
its foreign markets, because the company, in a sense, sells different products in different markets, although the goods coming out of the factories are pretty much the same. This is
because the X Corporation knows its markets, and knows what core benefits consumers are wishing to receive from a product. Market A, in Great Britain, uses the X Corporations product
for one thing - while across the Channel, the French market has a totally different use for the same product. Many products are many different things to many markets -
but the X Corporation has recognized this concept and has been able to package it and promote it to different sets of people. Unlike trying to be all things to
all people, which is not the way to successfully market products (McGrath, 1997), X Corporation has found the needs of the different markets, than have positioned and designed the products
in such a way to meet those needs. This paper will examine the overall definition of core benefits and also will examine
the benefits of using marketing in order to help the market realize its core benefits from a product. In discussing various marketing aspects, actual products will be profiled. Definition of
Core Benefit/Targeting The overall definition of "core benefit" is the main benefit that a person receives from buying and using a particular
product. For example, a person will purchase laundry detergent for the sole purpose of washing clothes. This is one core benefit. There are, however, many laundry detergents on the market.
...