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Essay / Research Paper Abstract
A 10 page marketing plan for the World Wildlife Fund, targeting corporate members and school teachers in the United States. The plan seeks to gain new members and corporate sponsorship totaling $6.25 million on a $400,000 investment. Bibliography lists 11 sources.
Page Count:
10 pages (~225 words per page)
File: CC6_KSmktgPlWWF.rtf
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Unformatted sample text from the term paper:
Executive Summary Date: Executive Summary WWF operates on funds gained through donations, and the current economic environment is difficult. The focus here
is on increasing presence in the United States and donations from WWF members there. The following plan targets corporate members; employees of companies that encourage volunteerism; and teachers of
science and social studies. Corporate Members will include companies included on the Dow Jones Sustainability Index for the United States and those with
Corporate Governance Quotient values over 60 percent. Employees of Corporate Members are those working for companies that encourage community volunteerism.
Public School Teachers of science and social studies will be targeted in this effort; subsequent efforts will expand to include private school teachers as well.
The goal is to form 10,000 school fundraising groups. The total cost of the program will be $400,000; anticipated revenues are $6,625,000 for
a net benefit of $6,225,000. Situation Analysis The Organization Founded in 1961, the World Wildlife Fund (WWF) exists for the purposes of preserving
wildlife and wildlife habitats throughout the world. The international headquarters are located in Switzerland, but the organization is active in 116 countries (World Wildlife Fund). The US organizations
offices are in Washington, DC; the organizations primary activities focus on the water resources of the Southeast United States and the high plains of the northern grasslands.
WWF focuses on practical, useful responses to increased environmental pressures on existing wildlife habitats. In 2007, its ten leading accomplishments included positive results in more
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