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Essay / Research Paper Abstract
A 3 page paper discussing the market and industry in which Britain's Woolworths operates. An old company, Woolworths in the US ceased to exist years ago while the British version continued to operate. Today, Woolworths' competitors are better positioned to offer value and service. As Woolworths is comparable in the range of products available, its deficiencies in other areas could be its final undoing. Bibliography lists 4 sources.
Page Count:
3 pages (~225 words per page)
File: CC6_KSmktgWoolwrth.rtf
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Unformatted sample text from the term paper:
an old company by any standards. Opening in 1909 in Britain, its American parent already had been in operation for more than 30 years. The "five and dime"
portion of the American name translated to "3 and 6" in Britain, but otherwise the British version of Woolworths was virtually identical to its American parent in the beginning.
That changed over the years, however. The businesses were separate though they shared a common name (F.W. Woolworth), and they grew in very different directions in the early decades
of the 20th century. The American parent doggedly clung to its original approach to business despite changes in demographics, markets and the entire
retail industry. The advent of Kmart serving growing suburban populations was troublesome; entry of Wal-Mart into the larger towns in which Woolworths was located was devastating. The last
American store closed in the early 1990s. The British group changed in response to market changes when the American group did not; it still survives today but also still
struggles. Woolworths Market in 2004 One author describes Woolworths as a company with an "awful business model razor thin margins and a poor
market segment" (Thats the wonder of Woolworths, 2005; p. 28). The underlying problem according to this author is that for years, Woolworths management "confused growth with profits and a
bull market with management skill" (Thats the wonder of Woolworths, 2005; p. 28). The 2005 annual report is published early in the year,
reflecting conditions and results from 2004. Financial results reported include increases in pre-tax profit (up 4.7 percent); adjusted basic earnings per share (up 2.9 percent) and increased net funds
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