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Essay / Research Paper Abstract
3 pages in length. As media moguls and icons go, William S. Paley is among those who was an instrumental force in shaping an entire industry. Not only is Paley credited with developing the CBS television and radio networks, but he was a hands-on operator for over fifty years. His stalwart fortitude in business earned him some rather unsavory adjectives throughout his colorful career, however, there is not a person past or present who can deny the life-changing impact Paley's vision and subsequent fruition had upon the global community. Bibliography lists 4 sources.
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File: LM1_TLCPaley.rtf
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but he was a hands-on operator for over fifty years. His stalwart fortitude in business earned him some rather unsavory adjectives throughout his colorful career, however, there is not
a person past or present who can deny the life-changing impact Paleys vision and subsequent fruition had upon the global community. "When I think back...I can recall the day
I first clamped those radio earphones on to hear music carried hundreds of miles through the air I can relive the sense of fascination over someone unseen communicating with me
from afar" (Moonves A2). Paleys initial objective was to turn around an unsuccessful network that was trying to make a go with just
sixteen affiliate stations; once he took hold of this flailing company, Paley "developed it into a world-class communications empire" (Paley, William S.). His ability to intuitively know what the
general public wanted is what enabled this unyielding business magnate to tap into the otherwise elusive understanding of popular taste. Paley was not single-handedly able to step into such
a life-changing execution at age twenty-seven, however; it required his fathers financial help in order for him to buy working control of CBS in 1928, which ultimately led to the
family buying majority control shares just one year later (Paley, William S.). Once the foothold had been established, there was virtually nothing Paley
could make happen to increase profits and satisfy audiences. His inextricable involvement with the companys tremendous success, however, made it difficult for him to relinquish control when the time
came for the changing of the guard, a reality he postponed off and on after the customary retirement age of sixty-five; it was after handing over the torch to Pillsburys
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