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Essay / Research Paper Abstract
In 12 pages the author discusses all of the marketing strategies connected with marketing the Widget Box, a product of Widget International. Bibliography lists 10 sources.
Page Count:
12 pages (~225 words per page)
File: D0_Widget.doc
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Unformatted sample text from the term paper:
This product will increase Internet access by 50%. This product is right for today due to the worldwide interest in and use of the use of the Internet
in daily business. This proposed widget box, after being extensively marketed in the United States will be then marketed first in Canada, and
then in Europe. The product is just being introduced but should be a generally accepted one due to the markets need for better access/speed times.
SECTION 2: OPPORTUNITY ANALYSIS The competitive position of firms is determined by many factors in a global marketplace. One consideration that is critical
in influencing this position is the number of competing brands and their acceptance by customers. The developed nations constitute the biggest markets in the world. They annually import
billions of dollars worth of foreign products. There has been a proliferation of foreign brands that are manufactured or assembled and marketed in those nations by local and foreign-based
firms (Samiee, 1994). The Widget Box is a new development. Currently there are no competitors in the US or international. It is, therefore
important for Widget International to get to these other countries first. According to Ivan P. Fellegi, Ontario is the largest market in Canada
due to its demographic predominance. Quebec and British Columbia follow Ontario in marketing (Fellegi, 1991). Speakers at a Canadian Internet Show in 1996, posited
that the role of the Internet is changing (Himmelsbach, 1996). The intranet concept may be the Webs first real benefit to society. The chairman for the Toronto-based
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