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Essay / Research Paper Abstract
3 pages in length. It is not difficult to ascertain the reasons why Wal-Mart has overtaken K-Mart in the discount chain rivalry: inflexibility and lack of open-mindedness, as well as a decidedly lazy approach to customer service are the primary causes. In an industry that is fueled upon the slightest discrepancy, it is quite obvious that K-Mart's chairman, president and chief executive Mr. Antonini does not have a clue as to the most effective way to run his business. Mr. Glass, however, who is Mr. Walton's successor, understands perfectly the necessary elements that have catapulted Wal-Mart to the incredible heights it has achieved. The writer discusses the various reasons why Wal-Mart outdid K-Mart. No sources cited.
Page Count:
3 pages (~225 words per page)
File: D0_WalKmrt.doc
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Unformatted sample text from the term paper:
fueled upon the slightest discrepancy, it is quite obvious that K-Marts chairman, president and chief executive Mr. Antonini does not have a clue as to the most effective way to
run his business. Mr. Glass, however, who is Mr. Waltons successor, understands perfectly the necessary elements that have catapulted Wal-Mart to the incredible heights it has achieved. The initial
indication that K-Mart was slipping under the pressure of its competitor is the fact that Wal-Mart was placing bigger, better and more sufficiently stocked super stores directly within range of
existing K-Mart stores. This, coupled with the fact that K-Mart could not keep up with the gleaming aesthetics of the new Wal-Mart stores, posed a considerable problem with regard
to retaining customers. Their inventory was consistently low to the point that many items were regularly out of stock or merely sitting in the back room without the necessary
personnel to properly stock them. Consumers became frustrated that basic items were not available, but they also did not appreciate it when the registers overcharged them at the check-out
stand. This problem was traced to poor inventory control, reflecting the fact that prices that were old and out of date. In the meantime, Wal-Mart continued bombarding K-Marts established
areas with their super stores, even incorporating grocery stores into their newer structures. Consumers were thrilled with the opportunity to be able to do all their shopping at one
location, while at K-Mart they were lucky to find one out of three items on their list, and even that was ultimately wrongly tagged. To put it plainly, K-Mart
could not compete with the progressive ideals that were so prevalent within the Wal-Mart operation. Indeed, the very essence of success to Mr. Walton, as well as to his
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