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Essay / Research Paper Abstract
This 3 page paper looks at the decline in print advertising but argues that the pictures will continue to resonate with audiences. Google is used as an example. Bibliography lists 3 sources.
Page Count:
3 pages (~225 words per page)
File: RT13_SA608prn.rtf
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Unformatted sample text from the term paper:
business, print advertising still resonates with audiences. Print advertising includes not only magazine advertisements but billboards as well. Although Times Square may boast electronic boards to replace the old print
ads, much of the country does come into contact with the old mainstay. Further, magazines may be on the decline with electronic media so prevalent, but they are certainly here
to stay. More and more magazines have come to the market and although they have companion web sites, the magazines are what truly sells the information. Years ago, advertising did
go through a transition when photographers became more valuable than illustrators. Suddenly, with print photography, illustration went by the wayside and many illustrators had to cope with that transition. Similarly,
there is a sense that photography in the industry is changing and this is in concert with larger changes in technology. Still, that does not mean that print advertising does
not make a great impact. It does. It is why much attention is still paid to billboard advertising and placing ads in newspapers and magazines. Google is a case
in point. Google is perhaps the hottest technology company around today and just recently, it launched a print ad campaign. Yes, Google has bought space in 28 consumer magazines and
its advertisements are either a quarter page, a half page or a full page ("Google Rolls Out," 2006). Obviously, with Google on board, print advertising is certainly not dead yet.
Newspaper executive Neil Collins claims that print advertising can work well, but the market has to be chosen carefully (Swift, 2006). She explains that most clients should think about print
advertising as something done on the local level and for the long haul (Swift, 2006). This is because larger publications will charge more for space and target clients are less
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