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Essay / Research Paper Abstract
This 7 page paper discusses the McQuail (2005) quote that mass media is "not just any other business" discussing why this is the case using three different rationales; economic functions, political functions and socio-cultural functions. The bibliography cites 10 sources.
Page Count:
7 pages (~225 words per page)
File: TS14_TEmassbus.rtf
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Unformatted sample text from the term paper:
media is a business, but argues that it is more than this. Looking at the potential influence that the media can have on society Bardoel and Van Cuilenburg2 argue that
the media has three important functions which go beyond the usually responsibilities and obligations that go beyond the usual business obligations. These are economic functions, political functions and socio-cultural functions.
A business is defined as " person, partnership, or corporation engaged in commerce, manufacturing, or a service; profit-seeking enterprise or concern"3, the approach that may be adopted here is
that social issues may be of concern, in as far as they will impact on the business and its ability to sell its goods and services, this is aligned with
the ideas of Milton Freidman, who argues that the primary concern of business should be the shareholders, all other stakeholders are secondary4.
There are other approaches where it is argued that there needs to be a balance between the stakeholders, but there is only a limited perceived responsibility in terms of society
as a whole for each individual business. When the mass media is considered there is a unique ability to influence society as a whole in different ways. It is the
mass media which many organizations will use in order to market there good and try to influence issues that impact on them or the views of the target market hoping
to impact on the purchase decision. The difference is that the mass media is the main information source for many news and current event issues, and it is the
result of the reporting that takes place that can have an impact. The different codes of conduct that have been drawn up by the press and formal media channels
...