Here is the synopsis of our sample research paper on Why Amazon.com Works. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 4 page paper discusses the Amazon.com website, and why it works so well. Bibliography lists 4 sources.
Page Count:
4 pages (~225 words per page)
File: D0_HVWhyAmz.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
up earnings. It is also one of the most popular sites on the Web. This paper discusses the Amazon.com web site and answers questions about it. Discussion Amazon.com is the
subject of this paper for two reasons: not only does it head the list in Michael Tottys article about popular sites, its a personal favorite. In order to determine what
theyre doing right (and wrong), we need to first establish criteria for successful e-commerce operations. One source lists the necessities of e-commerce as: "Providing a produce or service to be
purchased"; doing the necessary marketing so potential customers know how to find the product or service; providing a way for consumers to exchange money for the product or service; providing
a delivery mechanism; and maintaining "customer service and communication" (E-commerce definition, 2006). Now, looking at Amazon.com, what do we discover that fits these criteria? First, the site is personalized,
so that when the customer puts "amazon.com" in their browser or search engine, the site comes up with a welcome screen that has their name on it. Although it is
automated, its a nice touch and makes people feel as though Amazon knows who they are and cares about them. Next, the site is beautifully organized. The main screen is
well-laid out and easy to navigate. Across the top it has the buttons AMAZON.COM, which is the default, followed by MY STORE; SEE ALL 35 PRODUCT CATEGORIES; YOUR ACCOUNT; CART;
YOUR LISTS and HELP. This is a manageable number of choices and its clear what each one means. The second line down has similar choices and the third contains the
search boxes. Down the left side of the page has links, either to products the consumer has looked at before or items that Amazon thinks s/he would like; down the
...