Here is the synopsis of our sample research paper on What is a Good Advertisement?. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 3 page paper examines what is needed for an advertisements to achieve its goals. The paper considers the need to get attention and communicate a message and argues the most important aspect is to ensure that the target audience can recall that message so that it will impact on their buying decisions. The bibliography cites 2 sources.
Page Count:
3 pages (~225 words per page)
File: TS14_TEadgood.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
sponsor". (p590). The reason companies use advertising is because it can be a very cost effective may of marketing and making the most of a marketing budget. Advertising has the
potential to reach a large number of people, but to be effective the advertisement needs to be carefully considered before it is created and placed. The goals need to be
defined, but to reach the goals the advisement needs to be able to grab or attract the attention of the target audience. This is perhaps the easy part of the
advertising recipe. There are many examples of attention grabbing advertisement. In a recent advertisement on UK television there is a diesel engine
and a happy sing about clean engines accompanied by an animation, it attracts attention, but it is unlikely that you will remember who or what the advertisement was for.
In this case it was for Peugeot engines and as most people would not be in the market for a diesel engine then
their retention is not as important. However, if you were thinking of buying a diesel engine you would probably remember the advertisement and the message very clearly. It is this
that is the greatest difficulty; ensuring the advertising is not only noticed, but that the message is retrained and can be used. For
a message to be retained the first characteristic is that the message has to bee clear and unambiguous. There are numerous theories regarding the way a message should be generated.
For some the idea of a clear and unambiguous statement is attractive. The Ted Bates agency prefer this approach as seen with the Rolaids spells relief campaign they managed (Kotler,
...